Where Are The Consumers?

Between 22% and 25% of the population that moves daily through the Greater Metropolitan Area of Costa Rica does so through the central areas of San José, Heredia, Alajuela and Cartago.

Monday, April 22, 2019

An analysis of Costa Rica's floating population, developed by CentralAmericaData's Trade Intelligence Unit, provides interesting results on the characteristics of the people who move from one place to another every day through the streets of the Greater Metropolitan Area.

Population with greater purchasing capacity 

The corridor that runs from the surroundings of La Guácima, passing through Ciudad Colón, Santa Ana, Rohrmoser and part of Pavas, represents an area of approximately 69 km2, through which most of the people with the highest consumption capacity in GAM pass.

Floating population in the Greater Metropolitan Area, according to purchasing capacity.





In the surroundings of Cariari, Bosques de Santa Ana and Ribera, de Belén, in Heredia, whose area is around 6 km2, also concentrates a considerable part of the population with high purchasing capacity of GAM.

Adding the sectors from the surroundings of La Guácima through Ciudad Colón, Santa Ana, Rohrmoser and part of Pavas, with the zones of Cariari, Bosques de Santa Ana and Ribera de Belén, in Heredia, the joint area totals 75 km2, with almost the entire transit of people with the highest consumption capacity of GAM concentrated there.

Total transit of people 

Between 14% and 17% of the people who move from one point of the GAM to another during the day, do so in a 31 km2 zone, delimited to the West by the Parque de la Sabana, to the North by Tibás, to the East by San Pedro and to the South by the Parque de la Paz, and surrounding areas.

Behavior of the floating population in the Greater Metropolitan Area.





In the downtown of the municipality of Heredia, whose area is around 7 km2, there is about 3% of the population that moves daily in the GAM. In the case of the central area of Alajuela, which covers an area of about 4 km2, the proportion is around 2%. The central zone of Cartago, which has an area of 7 km2, concentrates approximately 2% of GAM's total passenger traffic.

Concentration of transit for people between 21 and 30 years old  

The interactive system shows that between 12% and 15% of the people between the ages of 21 and 30 who travel daily through GAM do so through the 31 km2 polygon delimited to the west by the Parque de la Sabana, to the north by Tibás, to the east by San Pedro and to the south by the Parque de la Paz, and its surrounding areas.

Floating population in the Greater Metropolitan Area, people aged between 21 and 30. 





CentralAmericaData has the most complete georeferenced information system, which allows to identify patterns of behavior and preferences of consumers in any market in Central America. There is detailed information on the number of people who travel through certain areas and their socio-demographic characteristics, such as sex, age, socioeconomic level and other relevant data such as interests and preferences.
The tool provides information on the concentration of the population by age groups, fundamental data for making business decisions such as where to open a new sales point, where to make a promotional activation, among others.

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