When the Buyer Only Cares About the Price

There is a type of client whose only priority is paying the lowest price, even if that means sacrificing quality, brand recognition, or delivery time.

Wednesday, July 30, 2014

What can we do when price becomes the main obstacle to closing a sale? Many companies become frustrated with customers whose only priority seems to be the price.

Here are three keys to identify and profiting from "price shoppers":

By Ariel Baños
President and founder of FIJACIONDEPRECIOS.COM

My customers buy only because of the price alone: ​​reality or hype?

"'I've tried everything, but nothing works. My customers only buy based on price. " Lowering their arms, overwhelmed by the situation, many companies I deal with, confess to giving in to what appears to be an unsolvable problem: customers only care about paying the lowest price.

Another way of putting it is to say that these clients fall into the category of "price shoppers". For these customers the only priority is paying the least amount of money possible, and in return for this they do not hesitate to sacrifice other attributes such as quality, brand recognition, delivery time, among other things.

¿Busca soluciones de inteligencia comercial para su empresa?



More on this topic

How to Know if You Can Raise Prices Successfully?

June 2021

If the products and services sold include aspects that are highly valued by customers and our prices have evolved below market rates, it means that it is feasible to raise marketing prices.

Ariel Banos, founder of Fijaciondeprecios.com, describes the signs that should be analyzed by businessmen at the moment of applying an increase in the prices of the products and services marketed.

Pricing Strategy: What NOT to say

February 2021

"The cost determines my selling price" and "let's lower prices to win customers and then start raising them" are some of the phrases that should be avoided when designing a pricing strategy.

Ariel Banos, founder of Fijaciondeprecios.com, has identified five phrases that are dangerous and that companies should avoid applying when designing their price management strategy.

Prices: How to Avoid Losing Money?

July 2020

Segmenting customers by prices they are willing to pay, showing the value of the product or service to charge higher prices and being careful when applying discounts are some of the recommendations from experts to avoid losing money.

Ariel Banos, founder of Fijaciondeprecios.com explains some of the myths that exist among business leaders when building a pricing strategy, and what could be the alternatives to not lose money.

How to Sell at Higher Prices?

June 2020

In order to reach customers who, have great uncertainty at the time of purchase and to improve the unit margin of the products sold, flexibility must be offered in the cancellation conditions to increase the probability of successful sales, even at higher prices.

In difficult times, such as the current scenario generated by covid-19, the companies that win will be those that provide greater peace of mind to their customers, even if they sell their products at higher prices.

ok