What to Do When We Have "Expensive" Prices

How do we avoid losing customers because our product or service seems too expensive?

Wednesday, February 12, 2014

"No, thank you. It is very expensive": Key points to remember when customers object to our price.

By Ariel Baños
President and founder of FIJACIONDEPRECIOS.COM

"- No, thank you. It's very expensive. "Some customers say it openly, while others simply leave, leaving the message implicit. The price frequently appears as the "great villain" hindering sales.

So how do you avoid losing a customer because our product or service seems too expensive?

What you "shouldn't" do

The desperation to give a rapid response and avoid losing sales, leads many companies to reduce prices or instantly come up with some offer or emergency promotion. Unfortunately these decisions are not usually the best options.

More on this topic

Pricing Strategy: What NOT to say

February 2021

"The cost determines my selling price" and "let's lower prices to win customers and then start raising them" are some of the phrases that should be avoided when designing a pricing strategy.

Ariel Banos, founder of Fijaciondeprecios.com, has identified five phrases that are dangerous and that companies should avoid applying when designing their price management strategy.

Prices: When Discounts Annoy Your Customers

May 2017

There are times when giving a discount is counterproductive because it irritates customers, especially the most loyal ones.

5 reasons why customers might not like a discount 
By Ariel Baños, founding economist of Fijaciondeprecios.com 

What Uber Knows About Pricing

May 2016

In addition to revolutionizing the concept of transport in cities, Uber is also an example of how trends in price management are changing within companies.

The processes and methods followed by businesses to determine the sales prices of their goods and services are changing as fast as the tastes and preferences of consumers.

When Should you Lower Prices?

May 2013

Three situations which, if they are happening in your company, indicate that you should lower prices.

By Ariel Baños,, President and founder of FIJACIONDEPRECIOS.COM

Is it too obvious? The quick and intuitive response would be that it is appropriate to reduce prices when sales are falling or the level of turnover is very low.

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