What is the Best Location for a Drugstore?

The Fischel Nunciatura drugstore, located near La Sabana Park in San Jose, Costa Rica, is a sales point that is a 15-minute walk away and has a potential market of over 23,000 consumers, 11% of whom are interested in health care issues.

Thursday, August 6, 2020

Using the Geomarketing solutions we have developed for our clients, CentralAmericaData's Trade Intelligence team analyzed the environment of some of the main locations of the drugstores in Central America. Below is an extract of the study's findings.

Highlights of the analysis for Central American countries

Panama:



In the country's capital, the El Jaivillo Drugstore in Lefevre Park, located on Via España, has a potential market of 482,000 people, who spend about $70 million per month and are located 15 minutes away by car. When analyzing the interests of this group of the population, the data show that of the total number of consumers, 12% are interested in health care items.

Guatemala:


When analyzing the potential demand of Cruz Verde Drugstore, located in Vista Hermosa Boulevard, Zone 15 of the country's capital, it can be seen that at a distance of 15 minutes by car, there is a target market of close to 250 thousand people, who together spend more than $80 million per month. When the main interests of these people are analyzed, the analysis shows that of the total number of consumers, 33% are interested in health care issues.

Honduras:

 
15 minutes away by car from the Kielsa Pharmacy, which in Tegucigalpa is located between Copán Avenue and Juan Pablo II Boulevard, near Multiplaza, there is a potential market of 574,000 people, who together spend close to $95 million per month. When evaluating the interests of this segment of the population, data show that of the total number of consumers, 11% show interest in health care.

Costa Rica:


In the country's capital, La Bomba Pharmacy, which is located next to Toys Escazu, Paralela Ruta 27, has a potential market of 201,000 people, who together spend about $128 million monthly and are located 15 minutes away by car. When analyzing the interests of this group of the population, the data show that of the total number of consumers, 12% are interested in health care items.




In CentralAmericaData we developed a geomarketing tool based on interactive isochronous maps and consumer data, through which it is possible to identify where people are and what consumption characteristics they have. The map incorporates, for any Central American country, the variables population, income, average monthly expenditure and consumer interests. With this information it is possible to identify potential clients and define promotional strategies accordingly, or also to explore home delivery times from any sales point.

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