What is geofencing marketing and how to use it?

In order to optimize advertising costs and maximize revenue, marketing leaders are using spatial data to create geofences in specific areas, allowing them to reach audiences that are more likely to become potential customers.

Wednesday, February 2, 2022

What is geofencing marketing?

Geofencing marketing is based on location intelligence, which allows enterprises to connect with smartphone users in a designated geographic area through mobile applications. This tool consists of establishing virtual boundaries around a point or area of interest, which generates a trigger every time someone with a mobile device intersects with them. When this happens, a notification announcing a store, brand, service, or product is sent to that person’s mobile device. Read the full article here

How does it work?

There are three main ways to use this tool:

The first is to create a radius from a centroid, by locating the center point of a point of interest a proximity zone is created that will send announcements every time someone with a mobile device gets close enough to the given radius.

¿Busca soluciones de inteligencia comercial para su empresa?

Do you need to implement this type of intelligence to capture potential leads? Contact us!

this site is protected by reCAPTCHA and Google's privacy policy and terms of service.
Need assistance? Contact us
(506) 4001-6423

More on this topic

Geomarketing & Retail Expansion Plan: Case Study

December 2021

Organizations rely on the effective use of big data and geomarketing techniques as the backbone of all their processes and decision making, reducing the risks of new investments associated with expansion plans and new store openings.

At PREDIK Data-Driven we support global corporations to optimize their expansion strategies with 100% data-driven methodologies. One of our clients, a regional sporting goods retail corporation, was able to reduce the risks of its expansion investment plan by relying on solutions generated by mobility analytics, location intelligence, geomarketing and point-of-interest characterization.

In-store analytics for Brick & Mortar stores

November 2021

In the competitive retail market, in-store analytics helps retailers to better monitor and understand their customers while providing valuable information on the actual point-of-sale performance.

This type of analytics has become an indispensable part of the operational strategy of brick & mortar retail stores. Its benefits can also be reflected in other areas, such as marketing, merchandising, and fraud prevention.

POI Analysis in the Retail Sector

August 2021

The analysis of mobile and geospatial data focused on points of interest has become vital for the efficiency of any business, as it allows to understand some important aspects that retailers need to ensure the success of their establishments.

What are POIs?

The 10 Keys to a Marketing Plan

September 2010

An essential document which specifies the actions to be carried out in order to market a company, its products or even ourselves.

Altonivel.com.mx reports on Robert Middleton's 10 steps towards building a marketing plan, applicable to organizations of any size.

1. The product or service offered