What is geofencing marketing and how to use it?

In order to optimize advertising costs and maximize revenue, marketing leaders are using spatial data to create geofences in specific areas, allowing them to reach audiences that are more likely to become potential customers.

Wednesday, February 2, 2022

What is geofencing marketing?

Geofencing marketing is based on location intelligence, which allows enterprises to connect with smartphone users in a designated geographic area through mobile applications. This tool consists of establishing virtual boundaries around a point or area of interest, which generates a trigger every time someone with a mobile device intersects with them. When this happens, a notification announcing a store, brand, service, or product is sent to that person’s mobile device. Read the full article here

How does it work?

There are three main ways to use this tool:

The first is to create a radius from a centroid, by locating the center point of a point of interest a proximity zone is created that will send announcements every time someone with a mobile device gets close enough to the given radius.



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