What Uber Knows About Pricing

In addition to revolutionizing the concept of transport in cities, Uber is also an example of how trends in price management are changing within companies.

Monday, May 16, 2016

The processes and methods followed by businesses to determine the sales prices of their goods and services are changing as fast as the tastes and preferences of consumers. Products whose prices often vary after a few hours, and "custom" prices are some of the new trends that companies are now following when setting prices. As Ariel Baños explains, the controversial and revolutionary company Uber is a very good example of new ways to set prices today.

By Ariel Baños
President and Founder of Fijaciondeprecios.com

Prices are coming out of their traditional straitjacket. And I do not just mean movements because of the impact of inflation, but new management practices that are beginning to spread in different markets. In some cases prices are relaxed, and adjusted at any time and place, the real value being represented by what is being consumed by each client. We are entering the era of dynamic and customizable prices.

The resonant launch of Uber in many cities, in addition to revolutionizing personal transportation, is also a sign of this new trend in price management.

Read full article (in spanish).

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Given this context of economic and health crisis, which derives from the outbreak of covid-19 at the global level, Ariel Baños, a specialist in price management and founder of Fijaciondeprecios.com, explains what are the main threats that could affect the profitability levels of companies, and details some strategies that could be applied to mitigate the adverse effects.

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Strategies Used By a Large Corporation to Fix Prices

March 2016

The "four secrets" of the technology giant Apple used to set prices of their product lines.

There is no company, large or small, that does not face challenges in determining prices and suitable profitability margins for their products and services today. However, some manage their prices better than others.

What to Do When We Have "Expensive" Prices

February 2014

How do we avoid losing customers because our product or service seems too expensive?

"No, thank you. It is very expensive": Key points to remember when customers object to our price.

By Ariel Baños
President and founder of FIJACIONDEPRECIOS.COM

"- No, thank you. It's very expensive.

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