What Price Should You Sell Your Company For?

Price is a variable that firms can and must act on, because the impact of the outcome greatly exceeds traditional variables like costs or sales volumes.

Monday, July 16, 2012

5 immediate actions to take control of the price of your business

By Ariel Bathrooms, Fijaciondeprecios.com economist. Author of " Los secretos de los precios” (Secrets of prices)
Companies can walk the path towards the professional management of prices, following a few simple steps, and in addition it only requires a small investment.

There is no place for excuses. All companies, regardless of size or sector can take control of their prices. One need not be a monopoly, or a mega-company.

Price is a variable that firms can and should act on because the impact on the results far exceeded those of traditional variables such as costs or sales volumes. However, while the latter are the obsession of most companies, very few are concerned with taking control of their price management.

More on this topic

Prices: Profitable Sales During Inflation and Recession

September 2019

Avoiding hurried discounts, managing price increases according to costs and improving cash flow are some of the strategies that companies can resort to protect their profitability in contexts of inflation and recession.

Ariel Baños, a price management specialist and founder of Fijciondeprecios.com, explains four strategies for maintaining profitability when companies face scenarios of rising prices and low dynamism in economic activity.

More Attention to Price Management

October 2018

Only a few companies are aware of the true impact of a proper strategy and price management on the profitability of the organization.

Ariel Baños, pricing specialist and founder of Fijaciondeprecios.com, explains why it is critical for organizations to control the variable with the most impact on their results, and details the five reasons for implementing a pricing area in companies:

When Should you Lower Prices?

May 2013

Three situations which, if they are happening in your company, indicate that you should lower prices.

By Ariel Baños,, President and founder of FIJACIONDEPRECIOS.COM

Is it too obvious? The quick and intuitive response would be that it is appropriate to reduce prices when sales are falling or the level of turnover is very low.

How to Set Prices

September 2011

Owing to the poor performance of traditional methods, more and more companies are discovering the importance of having a professional approach to pricing strategies.

Ariel Baños, economist and author of " Los secretos de los precios” (The Secrets of prices), writes in Fijaciondeprecios.com:

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