Cellular preferences in Central America

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An analysis of the Trade Intelligence Area at CentralAmericaData provides interesting data on the use and preference of cell phone brands in the region.
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Three Brands Dominate the Regional Market 
At the regional level, it is estimated that the Samsung, Huawei and Apple brands represent around 85% of the total number of devices used in Central American countries.

LG, Alcatel, Motorola and ZTE, are other brands that represent about 12% of the units used in the region.

In the case of Costa Rica, Samsung and Huawei cell phones represent about 75% of the devices currently in use. Apple and LG devices represent 20% of total units.

In El Salvador, the predominant brands are Samsung, Huawei and Alcatel, with about 77% of appliances in use. The LG devices, Apple and Sony, represent about 20% of the total.

In Guatemala, just over 75% of cell phones in use are Samsung and Huawei, while 17% are Apple, Motorola and LG brands. The devices of the brands Alcatel, ZTE and Sony, register lower consumer preference.

Honduran market figures detail that 74% of cell phones in use are Samsung, Huawei and LG. Apple and Alcatel devices represent 12% of the total, and ZTE, Motorola and Sony phones are used in a smaller proportion.

Data from Nicaragua show that Samsung and Huawei brands represent almost 80% of all cell phones in use. The LG devices, Apple and Alcatel, represent 17% of the total of the local market.

In Panama, Samsung, Huawei and Apple cell phones represent 90% of the total. The devices LG, HTC and Sony, add 7%.

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