What Can "Survivor" TV Do for Nicaraguan Tourism?

Approximately 13 million US television viewers are expected to watch the reality show "Survivor Nicaragua", raising the country's profile like never before.

Wednesday, September 8, 2010

Javier Chamorro, executive director of the institution in charge of promoting investment in Nicaragua (ProNicaragua), played a crucial part in bringing "Survivor" to the country.

Tim Rogers, writing for Global Post, reports that Chamorro commented: “The country does not have enough budget for promotion and marketing to reach an audience of this magnitude. Therefore, the filming of 'Survivor' in Nicaragua constitutes a huge opportunity for us". According to the article the country's annual budget for promoting the country is just $2 million.

If just 1% of the show's audience decided to travel Nicaragua after watching, this would increase the number of visitors from the US by 50%.

More on this topic

Nicaragua Steps up Tourism Advertising

April 2012

The budget for promoting the country as a tourist destination in international markets increased by 60% for 2012.

With an increase of 60% for international publicity, the Nicaraguan Institute of Tourism (Intur) wants to implement campaigns that are "more aggressive" in promoting tourism.

Increase in Medical Tourism to Nicaragua

November 2011

In the last two years medical tourism has increased by 100% according to data from the country's tourism institute.

Relative to the total number of visitors to the country the number of medical tourists is not significant, but the head of the institute (Intur in Spanish), Mario Salinas, says that the change demonstrates that the sector has the potential to keep growing.

Nicaragua: $ 3 Million for Tourism Promotion

January 2011

More than $ 3 million will be allocated this year to promote the country as a tourist destination.

The resources will be allocated in 2011 to strengthen the country's presence in international fairs, bringing foreign media and advertising guidelines abroad, according to the director of Promotion and Marketing of the Nicaraguan Institute of Tourism (Intur), Julio Videa.

Nicaragua Promotes Itself in Europe

June 2010

The country is promoting in Europe its new fiscal incentives for tourism investments.

Nicaragua gets just 10% of its visitors from Europe. 30% are from the U.S and the remaining 60% from Central America.

Mario Salina, Nicaraguan tourism Ministry, and ProNicaragua’s tourism advisor, Laureano Ortega, explained the new incentives plan, which includes “fiscal incentives, easier red tape, … and the new Coasts Law”, reported Prensa.com.

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