What Brands Succeed in the Market?The cheapest, most adaptable and irreplaceable brands are those preferred by consumers in Guatemala's current economic context.Tuesday, April 23, 2019
4AM Saatchi & Saatchi White Rabbit together with Prensalibre.com carried out a study in the Guatemalan market, with the intention of understanding the reasons for the change in consumer behavior in the last two years, in a context of economic slowdown. Source: prensalibre.com Do you need more information about your business sector?Request more information: Need assistance? Contact us
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Consumers: Purchasing Decisions and BudgetsSeptember 2019 Because between 2018 and 2019, the consumer's fixed expense free budget in Costa Rica is estimated to have decreased from 18% to 14% of total revenue, four out of ten buyers made the decision to change brands, and two are considering doing the same. Private Label: Arrived to Stay?August 2019 In the retail business, large distributors boost the sales of their own brand products through strategies aimed at consumers who prioritize the price factor over other elements when buying. Which Brands Don't Succeed in the Female Market?May 2019 When brands don't know how to approach women, this segment of the population removes products from their value equation because they can't establish a rational, less emotional relationship. Changes in Consumer BehaviorMarch 2019 The slowdown in the region's economies and political uncertainty are changing the way consumers in markets such as Guatemala, Costa Rica and Honduras make purchasing decisions.
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