4AM Saatchi & Saatchi White Rabbit together with Prensalibre.com carried out a study in the Guatemalan market, with the intention of understanding the reasons for the change in consumer behavior in the last two years, in a context of economic slowdown.

See "Where are the consumers who spend the most?”

Juan Bernárdez, researcher at 4AM Saatchi & Saatchi White Rabbit explained to Prensalibre.com that "... This is when brands must generate desires. When the pocket is adjusted, the game becomes interesting, because the consumer has a new logic, and can no longer spend just because they wanted to, is more rational in the purchase and the brand must understand how it acts now."

The article adds that "... there are three possible scenarios for brands: One that become or remain irreplaceable, second that bets on generating a rational and simple value to give more value for the money that the consumer is paying or becomes the cheapest product on the market."

Also see "Changes in Consumer Behavior"

One of the conclusions of the study is that if brands do not generate a product with a different size or presentation, where the consumer perceives it saves money, they will face failure.

Source: prensalibre.com

Do you need more information about your business sector?

Request more information:

Your message has been sent. We will contact you shortly.

Name*

Last Name*

Email:*

Telephone (Country):*

Company:*

Title:*

Size of the Company:* Choose one... Less than 50 employees Between 50 and 250 More than 250

Comments:*  

this site is protected by reCAPTCHA and Google's privacy policy and terms of service.

Need assistance? Contact us

(506) 4001-6423

More on this topic

Consumers: Purchasing Decisions and Budgets

September 2019

Because between 2018 and 2019, the consumer's fixed expense free budget in Costa Rica is estimated to have decreased from 18% to 14% of total revenue, four out of ten buyers made the decision to change brands, and two are considering doing the same.

A study presented by Elfinancierocr.com, explains that women are the most affected by the economic situation of the country, since they said that after subtracting all their fixed costs, they only have 12% of their budget.

Private Label: Arrived to Stay?

August 2019

In the retail business, large distributors boost the sales of their own brand products through strategies aimed at consumers who prioritize the price factor over other elements when buying.

Globally, the tendency to buy private label products is becoming more and more evident in markets, as companies engaged in the retail trade of other products, such as supermarket chains, are capitalizing on their experience by placing their own products and competing with their suppliers.

Which Brands Don't Succeed in the Female Market?

May 2019

When brands don't know how to approach women, this segment of the population removes products from their value equation because they can't establish a rational, less emotional relationship.

4AM Saatchi & Saatchi White Rabbit together with Prensalibre.com carried out the study "A Guide to Understanding the Consumer", and one of its objectives was to understand how women behave with respect to brands in the Guatemalan market, in a context of economic slowdown.

Changes in Consumer Behavior

March 2019

The slowdown in the region's economies and political uncertainty are changing the way consumers in markets such as Guatemala, Costa Rica and Honduras make purchasing decisions.

The White Rabbit group carried out a study on buyer behavior in Guatemala, Honduras and Costa Rica, called "A New Guide to Understanding the Consumer", which analyses the perceptions prevailing in these markets in the region.