What Are Marketing Managers Thinking

Their main priority is to obtain reliable measurements of return on investment in marketing.

Tuesday, March 17, 2009

The American Marketing Association and Duke University conducted a survey of 600 marketing executives from the United States and its results were published in eMarketer.com.

Among the most important results, the fact that the main priority of the customers is to get low prices, followed by higher quality products, is highlighted.

Respondents indicated that marketing investment will remain stagnant this year, and the biggest changes they will make are investing more in product launches, advertising on the Internet and reducing their spending on traditional advertising.

Christine Moorman, of Duke University, spoke about the general environment in the sector: "Executives are, in general, not very optimistic about the economic situation, but it's nice to see that pessimism has not increased. This could indicate that they think the worst is over or that they have adjusted to operate under adverse circumstances."

Market Intelligence

Everything about advertising imports in Central America.

Top importers - Quantities, amounts and prices.

more info

More on this topic

Strategies for Getting Buyers to Choose Your Product

April 2014

The best management and efforts made by a company in design, development, production and distribution can be wasted because of a bad sales point.

An article by Oliver Perez Villegas in Altonivel.com.mx reports that "... Although the point of sale is the last increment in the business process, marketers are well aware that it is essential, especially when there is intense competition between products and brands.

Marketing Managers: Agility is Key

June 2010

A modern marketing manager must not only worry for building brand value, as it must also be killed in digital communication and have comprehensive knowledge of the industry.

Future marketing managers will have to speak the same language as the rest of their organization, to be able to understand how their actions fit in a larger whole.

Jobs in Marketing and Sales that Will Disappear

May 2009

The first to go will be traditional marketing specialists, who speak only of the brand, buy non- measurable advertising and organize events that do not generate prospects.

These jobs only survived in good times, because the money was plentiful and it seemed not to matter that it was spent unnecessarily.

Web 2.0 in El Salvador

February 2009

After implementing the concept in Costa Rica, Porter Novelli started applying it in El Salvador in order to use the web to improve its clients' image.

An article by Sara Flores on Revistaitnow.com states that "the vice president of Porter Novelli El Salvador, Lorena Mendoza, said that Web 2.0 is not a software or platform, it is way of interacting with the Internet and making the most of it.

 close (x)

Receive more news about Management

Suscribe FOR FREE to CentralAmericaDATA EXPRESS.
The most important news of Central America, every day.

Type in your e-mail address:

* Al suscribirse, estará aceptando los terminos y condiciones

Management software for construction companies

O4Bi is a system that allows to control and manage what a company needs: the complete process of development of works, accounts receivable, treasury, banks, sales and accounting.
O4Bi is a very robust system that allows to control and...

Stock Indexes

(Apr 6)
Dow Jones
S&P 500


(Jun 19)
Brent Crude Oil
Coffee "C"