Wellness Tourism A Growing Trend

Sustained growth has been projected in "wellness" tourism in the region, which still needs to make efforts to differentiate promotion of this type of tourism from medical tourism.

Monday, May 11, 2015

In Guatemala, the category of wellness tourism is included under medical tourism, but authorities intend to identify separate specific promotion mechanisms for each of the segments. In Costa Rica, figures from the Costa Rican Tourism Institute indicate that "... According to the aerial survey of foreigners in 2014, which is conducted quarterly at international airports in the country, about 38% of tourists said they had taken part in wellness activities during their stay. "

Estrategiaynegocios.net reports that "... The organization Global Wellness Institute estimated in 2013 that, overall, one out of every seven dollars spent on tourism goes to the wellness sector, which amounted to $439,000 million that year. According to Susie Ellis, CEO of Global Wellness Institute. By 2017 the company expects the same industry to approach $680,000 million ... studies by the organization recognize Central America as a region with a reputation built around ecological wellness lodgings, which, it is predicted, will continue to grow and expand thanks to an emphasis on nature and sustainability which is resonating around the world. In this sense, he adds: "We see expansion in Central America, in the luxury category as well as in more accessible categories. '"

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Health Tourism: What do Consumers Expect?

February 2020

Dental treatments and preventive medicine are the services most demanded by tourists visiting Guatemala in search of medical attention.

Data from the Health and Welfare Commission of the Guatemalan Association of Exporters (Agexport), details that 40% of tourists demand dental services, 16% preventive medicine, 10% orthopedic, 7% cardiovascular and 6% plastic and cosmetic surgeries.

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A plan is underway to boost medical hydrology in the north of the country, taking advantage of the tourist infrastructure and natural conditions in the area.

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Trend in Wellness Tourism

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The main destination for adventure, Costa Rica is also growing as a destination for tourists seeking activities in the wellness sector.

Demand for services such as pilates, meditation, relaxation, yoga, hot springs, healthy eating and fitness is growing worldwide and is becoming established as a trend to be considered by the tourism industry.

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