Web traffic to top online newspaper grows

Nielsen Online, reported a 16% year-over-year increase in visitors to the top 10 newspaper Web sites, growing from 34.6 million visitors in December 2007 to 40.1 million in December 2008.

Wednesday, January 28, 2009

NYTimes.com was the number one online newspaper destination in December 2008, with 18.2 million unique visitors. USATODAY.com and Washingtonpost.com took the No. 2 and No. 3 spots, with 11.4 million and 9.5 million unique visitors, respectively (see Table 1).

“Nine of the top 10 newspaper Web sites experienced positive year-over-year growth,” commented Chuck Schilling, research director, agency & media, Nielsen Online. “News coverage in December ranged from how the 2008 holiday season would be affected by the weakening economy to Obama’s latest nomination for his administration, all of which helped to drive this impressive growth.”

Online Newspaper Readers Visiting More Frequently
Not only are more people visiting newspaper Web sites, but they are also visiting these sites more often than they were a year ago. The number of total visits to the top 10 newspaper sites increased 27 percent year-over-year, growing from 199.6 million in December 2007 to 252.7 million in December 2008 (see Table 2).

“Despite the current troubles for the traditional newspaper industry, people are visiting newspaper sites more and more often to stay on top of current events,” said Schilling. "The challenge for newspaper publishers today is to learn how to capitalize on this active online readership and translate their increasing engagement into revenue.”

More on this topic

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A Microsoft Advertising White Paper looks at changes in audience behavior regarding print and online media.

Advertisers must ensure the balance between print and online advertising reflects the changing role of public consumption habits, particularly the growing importance of online advertising in various stages of the purchase funnel.

U.S. Online Marketing Spending Grows

June 2010

In 2010, online advertising spending will grow to $25 billion, and will represent 20% of the entire advertising market by 2014.

The figures of a report by PricewaterhouseCoopers called “Global Entretainment and Media Outlook for 2010 to 2014” match the data from another study by David Hallerman, senior analyst at eMarketer.

CentralAmericaData.COM Recovers Name and Brand

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Central America’s top business, economics and finance web portal recovers its name and original brand, and is named CentralAmericaData.COM again.

This is because of the agreement with Summa Media Group ceased, under which this company marketed the site’s advertising portfolio. From now on, CentralAmericaData.COM will commercialize its own product portfolio once again.

Internet advertising grows 11%

November 2008

Despite the downturn, spending on online advertising in the United States continues to grow, according to a study by Pricewaterhouse and IAB.

“Interactive advertising continues to demonstrate year over year growth as marketers and consumers increase their embrace of digital media.

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