Company executives informed that the new store has a new design and format of confectionery, which consists of providing a greater variety of products and more self-service options.

See "Where are the supermarkets in Central America?"

Nancy Garro, brand coordinator for Almacenes El Rey, told Elfinancierocr.com that one of the company's strategies is to bet on the "... Guapiles as in the areas near Limón, Siquirres and Guacimo."

The article adds that "... The chain of stores operated in 11 sales points, after the openings in Heredia and Guápiles now adds 13 stores."

Source: elfinancierocr.com

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