Vitamins and Supplements: Interest in Central America Grows

During the last weeks of 2020 and the first months of 2021, interest in vitamins and supplements, measured through Internet searches and mentions in social media conversations, increased in all markets in the region.

Friday, March 19, 2021

Through a system that monitors in real time changes in consumer interests and preferences in Central American countries, developed by CentralAmericaData, it is possible to project short- and long-term demand trends for the different products, services, sectors and markets operating in the region.

For this piece of information, we analyzed the trend that shows the number of Internet searches and mentions in conversations in the digital environment associated with the topic of "vitamins and supplements", made by consumers in Central American countries.

In Panama and Guatemala, the interest associated with vitamins and supplements began to increase from December 27, 2020 and in early February, the number of digital interactions continued to rise in both cases.

The figures collected by the information system detail that in El Salvador for the period from November 2020 to February 2021, interest in this type of supplements increased.

In Costa Rica, Honduras and the Dominican Republic, Internet searches and mentions in conversations in the digital environment associated with the topic began to grow from the first days of the year, a behavior that continued until the beginning of February 2021.

This Business Intelligence solution, which monitors the interests of consumers in any country in the region, allows companies to project demand trends and anticipate changes in the various sectors and categories of products and services. This information system makes it possible to track any product or category, resulting in a highly valuable input for making business decisions in the new commercial reality.

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