Visits to Quarantined Shops: Is the Trend Reversed?

Between February 2020 and Easter Week, visits to shops decreased between 40% and 90% in Central American countries, but since April 13 a change in the trend has been observed, reflecting a greater movement of people to shops and other businesses.

Friday, April 24, 2020

According to the "Information System for the Impact Analysis of Covid-19 on Business", prepared by the Trade Intelligence Unit of CentralAmericaData, Costa Rica is the country with the most pronounced change in trend, since as of April 12th the reported drop in physical visits to stores was 79%, while on April 17th the reported reduction was 57% from the levels prior to the health crisis.


This change in the trend in the movement of people to sales points in Costa Rica is clearly seen in the graph (see blue line).




In the case of Guatemala (red line in the figure), there is also a slight change in the trend, but not as significant as in Costa Rica. In Guatemala, it went from -69% on April 13 to -63% on April 17. In Honduras (light blue line), there is no significant change in the trend.


This analysis of population mobility in the Central American countries is part of the "Information System for the Impact Analysis of Covid-19 on Business", a tool with data from each sector and short and medium term forecasts for the sales of each market and product in the coming months.


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More on this topic

Consumers Move Away from Supermarkets Again

July 2020

Until the beginning of June, Central American countries reported a rise in the number of people who moved to locations identified as supermarkets or pharmacies, however, in recent weeks the trend was reversed.

According to data from Google incorporated into the "System for monitoring markets and the economic situation in Central American countries", developed by the Trade Intelligence Unit of CentralAmericaData, in Panama, where due to the spread of covid-19 the measures of isolation and restriction of mobility have begun to harden in some areas, it has become evident that as of June 24th the visits to establishments identified as supermarkets or pharmacies have fallen.

Consumers Begin to Return to Supermarkets

June 2020

In recent weeks, Central American countries have reported an increase in the number of people who have moved to locations identified as supermarkets or pharmacies.

Due to the quarantines decreed by the governments of the region because of the covid-19 outbreak, in mid-April the concentration of people in residential areas of the cities registered its maximum level, but in the last weeks this trend has started to reverse, as consumers have visited more shops.

Confinement in Central America: Downward Trend Persists

May 2020

Because of the restrictions on mobility decreed in the region's cities, since mid-April, when the concentration of people in residential areas peaked, the trend has been downward.

According to the "System for Monitoring the Markets and Economic Situation in Central American Countries", prepared by the Trade Intelligence Unit of CentralAmericaData, since the effects of the crisis generated by the spread of covid-19 in the region began to be felt and, more specifically, since the measures restricting mobility were tightened, visits to shops in Central American countries have been drastically reduced and the mobility of consumers in residential areas has rebounded.

Quarantine and its Impact on Retail

April 2020

Between the end of February 2020 and Easter Week, visits for shopping or recreational activities fell between 40% and 90% in Central American countries, with Panama recording the largest drop and Nicaragua the smallest.

Since the effects of the crisis generated by the spread of the covid-19 in Central America began to be felt, and more specifically, since mobility restriction measures were tightened, visits to shops in Central American countries have fallen dramatically.

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Pyramid Research

Pyramid is a global leader Market Research & Consulting firm, specialized in Communications, Media and Technology (CMT) as well as in Emerging Markets.
Operates in Costa Rica, El Salvador, Guatemala, Honduras, Nicaragua and Panama
Phone: (305) 856-7166 - (305) 856-7162

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