Virtual Education Gaining Ground in Central America

During 2020, interest in distance education services in the region reported a clear upturn, with Guatemala and Costa Rica recording the largest increases in interactions associated with the topic.

Tuesday, December 22, 2020

Through a system that monitors in real time changes in consumer interests and preferences in Central American countries, developed by CentralAmericaData, it is possible to project short and long term demand trends for the different products, sectors and markets operating in the region.

For this piece of information, we analyzed the trend that shows the number of Internet searches and mentions in conversations in the digital environment associated with the topic "distance education", carried out by consumers in Central American countries.

In Guatemala, the increase in interest in this topic began to be reflected on December 29, 2019; however, as of March 8, 2020, an upturn was reported that continued until November.

In Costa Rica and El Salvador, the increase in the number of searches began in the first days of January 2020, and continued to grow during the rest of the year.

The interactive system points out that in the cases of Honduras and Panama, both markets began to show considerable growth in the trend that shows interest in this type of education as of March 8.

This tool for monitoring the interests of consumers in any country in the region allows companies to project demand trends and anticipate the changes that will occur in the various sectors and categories of products and services. This information system allows tracking of any product or category, resulting in an extremely valuable input for making business decisions in the new commercial reality.

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