Video Games: Trends in Central America

So far this year, interest in the purchase of video games in the region's markets has clearly picked up, with Guatemala, Costa Rica and El Salvador recording the largest increases in interactions associated with the topic.

Tuesday, May 19, 2020

Through a system that monitors in real time changes in consumer interests and preferences in Central American countries, developed by the Trade Intelligence Unit of CentralAmericaData, it is possible to project short and long term demand trends for different products, sectors and markets operating in the region.

The figures of the Salvadoran market specify that in the long term trend, the issue of retail sales of video games has reported a sustained increase since January 5, 2020. The information system details that as of March 15 the short-term trend of consumer interactions associated with the topic shows an acceleration in the growth of interest, which is maintained until today.

In Costa Rica, since mid-March 2020, the increase in interest in retail video games has been reflected in the long-term trend, and in the case of the short-term trend, this has picked up since the beginning of April 2020.
 
In Guatemala, the long-term trend shows that consumers have maintained an upward trend in interest since July 2019. The short-term trend is that from April 19, the interactions associated with the issue of retail sales of video games rebounded.

The short-term trend details that in recent weeks in Panama, Honduras and Nicaragua there has been a drop in interest in retail sales of video games.

This tool for monitoring the interests of consumers in any country in the region allows companies to project demand trends and anticipate the changes that will occur in the various sectors and categories of products and services. This information system allows for weekly tracking of any product or category, resulting in an extremely valuable input for making business decisions in the new commercial reality
.

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