Vehicles: Purchase Plans in the Region

In the region's countries, more than 21 million people are looking to buy a vehicle online, and of this group of consumers, approximately 7% explore options for purchasing an SUV.

Monday, July 27, 2020

The interactive information system developed by CentralAmericaData monitors in real time the changes in consumer habits in all markets of the region, with fundamental information to understand the new commercial environment that has emerged in an accelerated manner.

The report details that currently in the Costa Rican market, of the total number of consumers who are looking to buy a vehicle online, 5% are trying to acquire a pickup.

In the Panamanian market, more than 300,000 people are looking to buy a hatchback and in Honduras, more than 66,000 consumers are seeking to buy a car or sedan online.

In the case of Guatemala, of the total number of consumers who are looking to buy a vehicle online, 8% are looking to buy a motorcycle, while in El Salvador that proportion rises to 3%, and in Nicaragua, to about 6%.

CentralAmericaData has a complete information system for the analysis of consumer interests in any country in the region, which allows companies to project demand trends and anticipate changes in the various sectors and categories of products and services. This information system allows a weekly tracking of the preferences and purchase intention of Central Americans by product or category, resulting in an extremely valuable input to make business decisions in the new commercial reality.



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Automotive Maintenance: What are Consumers Looking for?

November 2020

Between July and October 2020, the number of people in Panama looking for vehicle transmission repair services online increased by 71%, and the number of Salvadoran consumers who explored options for auto glass repair increased by 60%.

CentralAmericaData's interactive platform, Consumer Insights, monitors in real time changes in consumer habits in all markets in the region and in other Latin American countries, with fundamental information to understand their behavior, new trends and anticipate eventual changes in their purchase patterns.

Rent a Car: Business Potential and Evolution

November 2020

Between July and October 2020, the number of people in Guatemala exploring luxury car rental options online increased 28%, while the number of Panamanian consumers seeking to rent a compact car decreased 53%.

CentralAmericaData's interactive platform, Consumer Insights, monitors in real time the evolution and changes in consumer habits in all markets in the region and in other Latin American countries, with fundamental information to understand their behavior, new trends and anticipate eventual changes in their purchase patterns.

Vehicles: The Most Popular Brands

October 2020

In the countries of Central America, more than 21 million people are looking to buy a vehicle online, and of this consumer segment, close to 4% explore options for acquiring a Suzuki brand car.

CentralAmericaData's interactive information system monitors in real time the changes in consumer habits in all markets in the region, with fundamental information to understand the current commercial environment in which companies from all industries must operate.

Vehicles: Prices and Market Trends

June 2020

In Guatemala since April 12, interactions in the digital environment associated with the purchase of vehicles has rebounded; however, in April and May, prices of cars and pickups grew more slowly compared to the number reportes on the first quarter of the year.

Through a system that monitors in real time changes in price levels, interests and consumer preferences in Central American countries, developed by CentralAmericaData, it is possible to project short and long term demand trends for the different products, sectors and markets operating in the region.

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