Vehicles: New Service Center in Guatemala

The business group Excel Automotriz opened a new service center of 7,600 square meters, which is located in zone 10 of the country's capital.

Friday, February 28, 2020

Company representatives reported that the facility has exhibition space, offices, workshop, sales area for new vehicles and spare parts, and a parking lot with capacity for more than 30 cars.

See "Cars and Motorcycles: Market Share in the Region"

This new service center will focus on marketing the Nissan brand. Andrés Poma, executive director of the company told that "... In terms of volume, Nissan is our second brand in the region, but we are in two important countries: Guatemala and Panama. In total we sell about 10,000 units a year."

You may be interested in "Automotive Business in Central America"

Poma added that "... in the Guatemalan market the Japanese brand's share is around seven percent, positioning itself as the fourth most preferred."

CentralAmericaData reports that, throughout the region, there are approximately 15 thousand establishments dedicated to providing repair services, car maintenance and sale of auto parts and spare parts. Almost 31% is concentrated in Costa Rica, followed by Guatemala, where it is around 20%.

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