Vehicles: New Service Center in Guatemala

The business group Excel Automotriz opened a new service center of 7,600 square meters, which is located in zone 10 of the country's capital.

Friday, February 28, 2020

Company representatives reported that the facility has exhibition space, offices, workshop, sales area for new vehicles and spare parts, and a parking lot with capacity for more than 30 cars.

See "Cars and Motorcycles: Market Share in the Region"

This new service center will focus on marketing the Nissan brand. Andrés Poma, executive director of the company told Elperiodico.com.gt that "... In terms of volume, Nissan is our second brand in the region, but we are in two important countries: Guatemala and Panama. In total we sell about 10,000 units a year."

You may be interested in "Automotive Business in Central America"

Poma added that "... in the Guatemalan market the Japanese brand's share is around seven percent, positioning itself as the fourth most preferred."

CentralAmericaData reports that, throughout the region, there are approximately 15 thousand establishments dedicated to providing repair services, car maintenance and sale of auto parts and spare parts. Almost 31% is concentrated in Costa Rica, followed by Guatemala, where it is around 20%.

¿Busca soluciones de inteligencia comercial para su empresa?

Do you need information specific to the automotive sector? Contact Us









this site is protected by reCAPTCHA and Google's privacy policy and terms of service.
Need assistance? Contact us
(506) 4001-6423


More on this topic

Automotive Repair Centers: Location Potential

May 2021

Honda Center, a service shop located in Guatemala City's Zone 10, has a potential market of 93 thousand consumers between the ages of 25 and 60 years old, of which 66% are interested in vehicle-related topics, within a 15-minute drive.

Using the Geomarketing solutions we have developed for our clients, CentralAmericaData's Business Intelligence team analyzed the environment of some of the main automotive repair shop locations operating in Central American countries. Below is an excerpt of the study's findings.

Automotive Service Centers: Operation Becomes More Difficult

May 2020

In Panama, social distancing measures have been applied and vehicle repair shops are allowed to have only 10 employees, which makes the provision of most services unfeasible.

For the Association of Car Dealers (ADAP), the decision of the Panamanian authorities to approve the reopening of vehicle workshops is positive; however, the restrictions applied in the context of the covid-19 outbreak complicate their operation.

Automotive Service Business Grows in Guatemala

October 2019

Excel Automotriz opened a new service center of 2 thousand square meters, at kilometer 126.5 of the highway to the Atlantic in Rio Hondo, Zacapa.

Company executives informed that in the new service center there will be maintenance and repair of vehicles, and also sell different types of spare parts.

Nicaragua: Investment in the Automotive Sector

November 2015

Grupo Q is investing $5 million in the construction of an automotive center of 4 thousand square meters, including an exhibition area and vehicle sales, parts and maintenance service area.

Representatives of the distributor of Nissan and Chevrolet, whose headquarters are in El Salvador, believe that the economic growth seen in Nicaragua in recent years has led to the arrival of new investments in different productive sectors.