Vehicles: New Competitor in Costa Rica

Corporacion de Industria Automotriz de Beijing, which opened a dealership in La Uruca, San José, expects to sell between 800 and 1,000 vehicles of different types in the next three years.

Wednesday, March 10, 2021

Company executives informed that the company will offer in the Costa Rican market SUV-type vehicles with prices ranging between $17,900 and $23,900, sedans with a price of $19,200 and the 4x4 segment which will be marketed at $39,900.

See "SUVs: Interest and Consumers in the region"

The brand manager of Corporacion de Industria Automotriz de Beijing, (BAIC), Daniel De Bedout, informed that the company's plan contemplates the investment of $8 million in the next three years.

Information provided by BAIC's executives states that the first branch opened by the company has a showroom, a vehicle showroom, a customer service area, an after-sales service workshop and spare parts sales.

You may be interested in "Automotive Maintenance: What are Consumers Looking for?"

Marvin J Wu, president of BAIC Costa Rica, told that "... 'our sales plan for entering Costa Rica is to offer more value for our customers' money by acquiring a luxury vehicle at a competitive price. This is how we hope to achieve the goal we have set ourselves of placing between 800 and 1,000 units in the country in the next three years, with five-star after-sales service."

Bedout said that the vehicles to be offered by BAIC have German standards, Swedish technology and Italian design.

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