Vegan Foods: Consumers and Potential Markets

How many people are interested in this type of food, where they are located, how old are they and what is their monthly spending level, are some of the questions that can be answered with the use of specialized geomarketing tools.

Wednesday, June 3, 2020

At CentralAmericaData we have developed a geomarketing tool based on interactive maps, through which it is possible to identify where people are and what characteristics they have as consumers. The map incorporates, for any country in Central America, variables such as population, income, average monthly expenditure and consumer interests. With this information, it is possible to identify potential clients and define promotional strategies accordingly, or also explore home delivery times from any point of sale.

According to the interactive geomarketing system, in Managua, Nicaragua, taking as a reference the Metrocentro shopping center, only five minutes away by car, there is a target market of nearly 48 thousand people, who together spend more than $31.4 million a month.

Of the total number of people, 7% are interested in vegan foods. A review of the data for this consumer group by age range shows that approximately seven out of ten are between 25 and 49 years old.



Following the analysis of the potential demand for vegan food according to the location of a service point, the tool details that in the surroundings of the shopping center Managua, another interesting market can be covered. The data show that if one wanted to evaluate this location as a service point, at a distance of 15 minutes walking, one could reach more than 35 thousand people, who together spend more than $22.8 million per month.

Of the total number of people, 8% express interest in vegan foods. A review of the data for this consumer group by age range shows that eight out of ten are women.

CentralAmericaData's maps include such interesting data as the location of consumers according to their income level, their characteristics, purchasing power and their interests. They also allow for the dimensioning of the market potential for home delivery in a given area, delivery times and other data, for any city in the region.

Click here for more information about this tool.



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August 2020

Starbucks of Condado Concepción, located on the road to El Salvador, Guatemala, is a sales point that at a distance of 15 minutes by car, has a potential market of more than 150 thousand consumers, and of this group of people 43% are interested in coffee.

Using the Geomarketing solutions we have developed for our clients, CentralAmericaData's Trade Intelligence team analyzed the environment of some of the main coffee shop locations in Central America. Below is an extract of the study's findings.

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In San Salvador, in the Maquilishuat and San Benito neighborhoods, there are high purchasing power consumers who are interested in photography, pets, cosmetics and tennis.

Through a Geomarketing tool developed by CentralAmericaData and based on interactive maps, it is possible to identify where people are and what characteristics they have as consumers, in any country.

Sales Points and Captive Markets

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Cascadas Mall is a shopping center in the Honduran capital that has, just five minutes away by car, a market of 19 thousand people, of which 32% are interested in food such as pizzas.

In CentralAmericaData we developed a geomarketing tool based on interactive isochronous maps, through which you can identify where people are and what characteristics they have as consumers. The map incorporates, for any Central American country, the variables population, income, average monthly expenditure and consumer interests. With this information, it is possible to identify potential clients and define promotional strategies accordingly, or also explore home delivery times from any point of sale.

Where are the Consumers Who Spend the Most?

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Lomas de Guijarro, Colonia Florencia and Villas del Real are some of the sectors where the consumers with the highest purchasing power are concentrated in Tegucigalpa.

Through a geomarketing tool, developed by CentralAmericaData and based on interactive maps, it is possible to identify where people are and what characteristics they have as consumers.

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