Understanding Online Advertising

A new web site helps understand what is advertising targeted to user interests, and how to protect privacy online.

Wednesday, March 3, 2010

IAB Spain, a representative of the Internet Advertising Industry, launched a website on Internet privacy, which aims to help the user protect its privacy and inform on how targeted advertising and cookies work.

In this website, users will be able to understand how they receive advertising tailored to their interests, what data do companies have about them and how do they use it.



More on this topic

The Effectiveness of Internet Advertising

November 2011

"Of all the people who see a banner on the Internet, only 1 percent click. But the remaining 99 also made contact with the advertisement, and although they didn’t access it, they still received the message."

The advantage internet advertising has over traditional media, is that it is possible to objectively measure its impact, by counting the clicks that tell us that the reader is interested and needs more information about the product, service or brand on offer.

Internet Advertising Grows by 23%

May 2011

In the first quarter of the year spending on digital advertising reached $7.3 billion in the U.S.

The digitization of information on the Internet is making great strides, and an example of this is the exponential growth of scheduled advertising in digital media.

This latest comes from the analysis by Price Waterhouse Coopers and the Interactive Advertising Bureau (IAB) who released results of the income report

Improve The Performance of Banner Advertising

December 2010

Despite the popularity of "social media", videos and “rich media”, banners are still the workhorse of online advertising.

No matter your opinion or feelings on the issue, spending on standard online banner advertising will grow 11.4% during 2011, reaching $ 6,560 million and will continue rising to $ 8,630 million in 2014.

Digital Advertising Growing in Guatemala

December 2010

Attracted by its effectiveness and how easy it is to measure the impact of advertising targeting markets, as well as its relative low cost, advertisers increasingly use digital media.

While traditional media continue to lead in advertising investment, in Guatemala the portion of the budget devoted to online media - websites, social media and mobile devices is growing, reaching about 10% of the total, noting that the country is following the trend of developed countries, where even the reign of television as the premier advertising medium is being challenged by the Internet.

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