Tuna with Pasta / Pasta With Tuna

In Costa Rica, traditional tuna producers are starting to sell their product mixed with pasta, and traditional pasta manufacturers are beginning to sell dishes where they combine pasta with tuna.

Tuesday, August 14, 2012

An article in Nacion.com reviews how food companies, looking to innovate and increase the variety of their product portfolios, enter markets which used to be exclusive for other types of companies.

"Since last February, Roma Prince -makers of Pasta Roma- began selling their own brand of tuna called Pronto.

Also this month, Alimentos Prosalud -producers of the tuna brands Sardimar, Splash, Tesoro del Mar and Pacífico Azul-, stepped into the fold of Roma Prince with a line of precooked pasta based meals with tuna, called Badesi.

This type of movement reveals that there is a business formula, where companies traditionally engaged in the sale of tuna are betting on pasta, and vice versa. "

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The company has announced the launch of a new product line, Badesi, and an investment of $1.5 million in expanding one of its plants in Costa Rica.

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