Trial and Error: the Key to Marketing

Ongoing testing and measurement are the basis for success in marketing. If you are not continuously testing your campaigns, you're probably losing money.

Friday, December 10, 2010

Of course the first thing is to measure results, the internet is an instrument where results are objective, measured either by you or through specialized third parties.

But after knowing how many users clicked on your advertising and how many of them finally made a purchase, ¿how do you know if the results are good or bad?, most especially, ¿can they be improved?

The key is continuous testing; trying different options until you find the one which optimizes results.

That´s the issue discussed by Michael Fleischner on his article published at

More on this topic

Does Your Web Investment Give Returns?

August 2011

Measuring results is essential in order to check whether your online communication strategy is successful and profitable.

Accurately defining goals for internet investments and then measuring and analyzing the results of the traffic that company’s web sites record is vital in ensuring the success of that investment.

Measuring ROI of Online Marketing

July 2009

A great concern for marketing chiefs is how to measure the return on investment of online advertising, especially brand impact.

When reviewing result data of online advertising, one must separate its two basic components:

• Was the target market successfully and effectively reached?

Advertising Spending Continues to Move to the Internet

April 2009

The recession has only slowed its pace of growth. Strange as it may seem, the crisis accelerated the transition to digital advertising for many businesses.

In contrast to traditional advertising, digital advertising continues to grow. Internet participation in the total expenditure on advertising is growing at least 1% annually.

IAB Internet Advertising Revenue Report

April 2009

Revenues Continue to Post Record Results. Internet advertising revenues of 2008 totaled $23.4 billion, up 10.6% from the $21.2 billion reported in 2007.

“We are seeing an ongoing secular shift from traditional to online media as marketers recognize that ad dollars invested in interactive media are effective at influencing consumers and delivering measurable results.

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