Trends in the Flexible Packaging

In Central and South America the use of this type of packaging grew by 50%, going from nearly 5 billion units in 2008 to 7 billion in 2013.

Wednesday, November 12, 2014

From a statement issued by the Costa Rican Foreign Trade Promotion Office (PROCOMER):

The market for flexible packaging (such as those used in sauces and mayonnaise) in Central and South America has experienced rapid growth over the past five years, increasing by 50% in volume, going from nearly five billion units in 2008 to 7 billion in 2013, according to a recent report by PCI Films Consulting. The largest categories of individual final consumption were mayonnaise and tomato sauce (not ketchup), each having 16% and 23% of the volumes, respectively.

The report identifies cost reduction, sustainability and consumer acceptance as the most influential factors in the demand for flexible packaging in the region, especially in the larger domestic market, Brazil, where there has been a significant shift from rigid to flexible packaging containers specifically for ketchup. PCI projects that the demand for flexible packaging in Central and South America will continue to grow by about 6% annually to reach nearly 9.6 billion units in 2018, representing at least twice the expected growth for the region market generally flexible packaging.

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