Trends in Food Packaging Industry

Recyclable and biodegradable bottles and packaging with a "second life" are some of the packaging trends arising in the food industry.

Friday, February 17, 2017

From a report by PROCOMER:

In the food sector packaging as a concept is becoming increasingly present and brands are targeting their strategies towards green and practical practices. Experts believe that this is a crucial part of brand perception as it is a major point of contact with the consumer. Specialists have detailed upcoming trends in packaging which are being backed by the food sector:

Green packaging
The environmental movement is maintaining its upward growth trend. In the same way that customers are showing greater concern over the processes followed in serving the food we eat, brands need to keep this in mind with packaging and the life cycle of packaging materials. Experts say that we are used to seeing packaging made with recyclable or biodegradable materials on supermarket shelves. Brands are already distinguishing themselves from each other by means of green certificates and the public, informed on this matter, are looking for them. This is a way to create a stronger brand-consumer link.

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