Trends in Consumption of Paid TV

Starting from very low levels, pay TV is growing in Central America, with 4.4 million subscribers foreseen by 2018.

Tuesday, August 13, 2013

"... In just four years between 2008 and 2012, all of the six Central American countries saw increases in the average subscription rates of pay TV from between 21.4% to 31.3% of households with televisions. Measured in nominal terms, it amounted to a net addition of nearly 1.15 million new subscribers during the period, going from 1.5 million customers at the end of 2008 to over 2.6 million by the end of 2012 .... this upward trend will continue in the medium term. Towards 2018, it is expected that over 40% of households with televisions in the region (4.4 million) will subscribe to a pay TV service, which still generates significant room for future growth. "

A report of the consulting company Dataxis notes that "cable TV remains the dominant technology platform for paid content distribution in Central America. At the end of 2012, 81.3% of total legal subscribers to pay TV in the region corresponded to cable operators. Although Dataxis estimates that cable will remain the main distribution option in the medium term, satellite platforms will increase their market share at the behest of cable. DTH operators, which in 2008 had only 5.6% of the total regional subscribers to pay TV, increased its stake to 18.5% in 2012. For 2018 it is expected that satellite operators will have 28.4% of subscribers, which will decrease the participation of the cable to 70.7% of the market. "

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