Trends for 2012: The Bottom of the Market

Extreme global urbanization will not slow in 2012, and the base of the urban consumer pyramid, the "citysumers", will broaden.

Thursday, December 15, 2011

In 2012, the opportunities to meet the needs of hundreds of millions of low-income urban consumers will be unprecedented.

There are hundreds of millions of consumers (Bottom of the Urban Pyramid - BOUP) who despite not having incomes matching those of the middle class, demand innovative products and services tailored to their needs and spending capacity.

These low income "citysumers" not only have basic needs to be met, but also more sophisticated ones especially in aesthetics.

Examples of products for this segment of consumers include the low-priced gadgets, brand name clothes, and in the service sector, primary health care

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