Trends for 2012: The Bottom of the Market

Extreme global urbanization will not slow in 2012, and the base of the urban consumer pyramid, the "citysumers", will broaden.

Thursday, December 15, 2011

In 2012, the opportunities to meet the needs of hundreds of millions of low-income urban consumers will be unprecedented.

There are hundreds of millions of consumers (Bottom of the Urban Pyramid - BOUP) who despite not having incomes matching those of the middle class, demand innovative products and services tailored to their needs and spending capacity.

These low income "citysumers" not only have basic needs to be met, but also more sophisticated ones especially in aesthetics.

Examples of products for this segment of consumers include the low-priced gadgets, brand name clothes, and in the service sector, primary health care








this site is protected by reCAPTCHA and Google's privacy policy and terms of service.
Need assistance? Contact us
(506) 4001-6423


More on this topic

Where Are The Consumers?

April 2019

Between 22% and 25% of the population that moves daily through the Greater Metropolitan Area of Costa Rica does so through the central areas of San José, Heredia, Alajuela and Cartago.

An analysis of Costa Rica's floating population, developed by CentralAmericaData's Trade Intelligence Unit, provides interesting results on the characteristics of the people who move from one place to another every day through the streets of the Greater Metropolitan Area.

Young Costa Ricans Do Not Drink Coffee

October 2013

In the new generations the trend is for energy or water soluble drinks which are used as coffee substitutes.

Official data shows that for the 2006-07 crop demand for coffee in the country reached 420,000 bags of 46 kilos, while for the period 2012-13 it has fallen to approximately 404,000 bags.

Costa Rican Consumer Profile

September 2013

Changes have been detected in loyalty, attitude to the environment, lifestyle and consumption, and rationalising purchasing processes .

A study commissioned by the Financial Intelligence Unit of El Financiero has detected that "Costa Rican consumers are not as loyal to businesses and brands as they were a year ago , preferring to use the avalanche of offers and promotions offered by the market.

Trends 2012: Consumers mature

December 2011

Consumers in emerging markets increasingly appreciate brands that push the limits, engage in much more frank communications, bolder innovations, more extravagant tastes, and even risqué experiences.

Traditionally conservative, consumers in emerging markets are following the trend of countries in advanced economies, as urbanization growsg and consumption patterns become global.

 close (x)

Receive more news about Trends

Suscribe FOR FREE to CentralAmericaDATA EXPRESS.
The most important news of Central America, every day.

Type in your e-mail address:

* Al suscribirse, estará aceptando los terminos y condiciones


Professional ink refill franchise for sale

Ink and toner refills with latest generation machinery exclusively for the franchisee in Central America, investment opportunity with fast return.
Ink and toner refills with latest generation machinery...

Stock Indexes

(Apr 6)
Dow Jones
-5.60%
S&P 500
-5.10%
Nasdaq
-5.64%

Commodities

(Jun 1)
Brent Crude Oil
38.710
Coffee "C"
99.850
Gold
1,744
Silver
18.845