Trends: What Types of Vehicles are Gaining Market Share?

So far this year in the Central American markets, the interest in vehicles for cargo transport reported a clear upturn, with Guatemala, El Salvador and Panama being the countries that registered the greatest increases in interactions associated with the topic.

Friday, May 15, 2020

Through a system that monitors in real time changes in consumer interests and preferences in Central American countries, developed by the Trade Intelligence Unit of CentralAmericaData, it is possible to project short and long term demand trends for different products, sectors and markets operating in the region.

The figures for the Salvadoran market indicate that in the long-term trend, the issue of cargo trucks has reported a sustained increase since mid-March 2020. The information system details that as of April 19 the short-term trend of consumer interactions associated with the issue, shows a slowdown in the growth of interest, which is maintained until today.

The case of Panama is similar to that of El Salvador, as since February 2020, the increase in interest in cargo trucks has been reflected in the long-term trend, and in the case of the short-term trend, this has picked up since mid-March 2020.

In Guatemala, the long-term trend shows that consumers have kept up their interest over the last few weeks. The short term trend points out that from March 22, is when the interactions associated with the cargo trucks rebounded.

The short-term trend details that in recent weeks in Costa Rica and Honduras there has been an increase in interest in cargo vehicles. In the case of Nicaragua, the short-term trend does not show a marked behavior.

This tool for monitoring the interests of consumers in any country in the region allows companies to project demand trends and anticipate the changes that will occur in the various sectors and categories of products and services. This information system allows for weekly tracking of any product or category, resulting in an extremely valuable input for making business decisions in the new commercial reality.

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