Trends, Preferences and Business Decisions

Generating comprehensive information on consumer tastes and preferences using artificial intelligence systems is the main challenge faced by companies, which must increasingly make faster and better decisions.

Friday, January 24, 2020

No company or industry seeking to continue operating in these new times can avoid these challenges. An example of this is the entertainment sector, a market that with the arrival of new platforms such as Netflix, Amazon Prime and Spotify, has become increasingly competitive. Companies like Warner Bros. have reported that they are beginning to use advanced technological systems to decide which films to produce.

You may be interested in "What are the characteristics of the consumer in Central America?"

Warner Bros. announced that it has signed an agreement with Cinelytic to implement a system that combines Artificial Intelligence and cloud-based technologies to provide comprehensive data, predictive analytics and project management tools on a single platform. review is that "... to maximize decision making about which films are worth supporting and which are not, Warner Bros has announced that it will begin using Artificial Intelligence to improve this process."

The proper use of information, "... allows professionals in the entertainment industry to make faster and better decisions, taking into account the tastes of potential audiences and the likelihood of success of projects."

See full article (in Spanish).

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