Travel and Tourism: Interest Rising in the Region

In the last months of 2020 and in January 2021, interest in travel agency services and other tourism-related services began to increase, a rise that was most evident in Costa Rica and Guatemala.

Friday, February 19, 2021

Through a system that monitors in real time changes in the interests and preferences of consumers in Central American countries, developed by CentralAmericaData, it is possible to project demand trends in the short and long term, for the different products, sectors and markets operating in the region.

For this piece of information, the trend that shows the number of Internet searches and mentions in conversations in the digital environment associated with the topic "travel agency services" made by consumers in Central American countries was analyzed.

The information system details that in Costa Rica the interest in this type of services has been on the rise since the beginning of October 2020, a trend that continued until the end of January 2021. The case of Guatemala is similar to that of Costa Rica, as the number of interactions began to increase since mid-October last year.

In Honduras, Panama and the Dominican Republic, an increase in consumer interest is reported in all three markets, which began to become evident from the first days of January 2021.

El Salvador was the only country that in recent months recorded a decrease in the number of Internet searches and mentions in conversations in the digital environment, associated with travel agency services.

This Business Intelligence solution, which monitors the interests of consumers in any country in the region, allows companies to project demand trends and anticipate changes in the various sectors and categories of products and services. This information system makes it possible to track any product or category, resulting in a highly valuable input for making business decisions in the new commercial reality.

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