Travel: Which Factors Are Influencing Decisions?

The risks involved when visiting a destination and the possibility of making reservations with less notice are fundamental factors that consumers will consider when deciding whether or not to take a trip in the coming months.

Friday, September 25, 2020

The outbreak of covid-19 in several countries around the world almost caused air, sea and land transport to disappear, as several governments decided to ban leisure and business travel.

Gradually, passenger transport systems have begun to be reactivated and at the global level the authorities of different countries have been relaxing restrictions.

In this context of reopening borders, CentralAmericaData reports explain that when restrictions were decreed due to the outbreak of covid-19 in the region, interest in travel agency services collapsed, but in mid-May the decline was halted and since then all markets have registered increases in interactions associated with the issue.

In this new commercial reality, the trends emerging in the coming months have begun to be identified, since in the absence of a vaccine against the coronavirus, consumers are expected to change their habits.

An article from Hosteltur.com reviews that according to Moshe Rafiah, Skyscanner's CEO, "... Travelers, as far as they can and want to travel, are defining new ways to explore the world. Whether it is planning and traveling with less notice, assessing risks in depth before making a decision, or demanding an unprecedented level of transparency to book with peace of mind, all these changes in thinking are shaping the travel of the future."

See "Tourism and Travel: Consumer Interests and Preferences"

For the new business scenario, 5 types of factors have priority, which are health-related, economic, social, ethical and leisure-related.

The publication adds that "... according to Skyscanner, low-cost airlines will be the ones to lead recovery, thanks to their commercial approaches and point-to-point models."

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Central America: Interest in Travel is Recovering

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When restrictions were decreed due to the covid-19 outbreak in the region, interest in travel agency services collapsed, but by mid-May the decline was reversed and all markets are already experiencing increases in interactions related to the issue.

Through a system that monitors changes in consumer interests and preferences in Central American countries in real time, developed by CentralAmericaData, it is possible to project short and long-term demand trends for the different products, sectors and markets operating in the region.

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Since restrictions began to be imposed due to the outbreak of covid-19 in the countries of the region, interest in travel agency services collapsed, but in mid-May the decline was halted and most countries are already seeing rebounds.

Through a system that monitors in real time changes in consumer interests and preferences in Central American countries, developed by CentralAmericaData, it is possible to project short and long term demand trends for different products, sectors and markets operating in the region.

Tourism and Travel: Consumer Interests and Preferences

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In Costa Rica, 5% of people who show interest in traveling are attracted by adventure tourism, and about 40% of them are between 21 and 30 years old, and have a high level of purchasing power.

An analysis of consumer interests and preferences in Costa Rica, compiled by CentralAmericaData's Trade Intelligence Unit, provides interesting results on the characteristics of people who express an interest in travel. [GRAFICA caption="Click to interact with graphics]

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