In Central American countries, nearly 8 million people are looking for travel packages online, and of this consumer segment, about 5% explore options for travel to destinations in North America.
Thursday, October 15, 2020
CentralAmericaData's interactive information system monitors in real time the changes in consumer habits in all markets of the region, with fundamental information to understand the current commercial environment in which companies of all industries must operate.
(Image extracted from the " System for monitoring markets and economic situation in Central American countries")
The figures show that in the Guatemalan market, of the total number of consumers who are looking to buy a travel package online, 19% are trying to travel to Latin American destinations.
In the Panamanian market, nearly 12,000 people have shown interest in purchasing a package to travel to Asia, while in Honduras, more than 28,000 consumers are exploring options to visit Mexico.
In the case of Costa Rica, of the total number of consumers who are looking to buy a travel package, 3% are exploring options to visit Europe, while in El Salvador that proportion rises to 5%, and in Nicaragua, to nearly 4%.
CentralAmericaData has a complete information system for the analysis of consumer interests in any country in the region, which allows companies to project demand trends and anticipate changes in the various sectors and categories of products and services. This information system allows monthly tracking of preferences and purchase intention of Central Americans by product or category, resulting in a very high value input to make business decisions in the new commercial reality.
Do you need to understand the new reality of the travel agency market? Contact Us
Your message has been sent. We will contact you shortly.
In the first quarter of the year, interest in air travel increased in all Central American markets, a rise that was most evident in Honduras and Guatemala.
Through a system that monitors in real time changes in consumer interests and preferences in Central American countries, developed by CentralAmericaData, it is possible to project short and long term demand trends for the different products, sectors and markets operating in the region.
In Central America, nearly 11 million people are looking to make seasonal purchases online, and of this group of consumers, approximately 30% explore options for purchasing Christmas items.
CentralAmericaData's interactive information system monitors in real time the changes in consumer habits in all markets of the region, with fundamental information to understand the current commercial environment in which companies of all industries must operate.
Since restrictions began to be imposed due to the outbreak of covid-19 in the countries of the region, interest in travel agency services collapsed, but in mid-May the decline was halted and most countries are already seeing rebounds.
Through a system that monitors in real time changes in consumer interests and preferences in Central American countries, developed by CentralAmericaData, it is possible to project short and long term demand trends for different products, sectors and markets operating in the region.
In Costa Rica, 5% of people who show interest in traveling are attracted by adventure tourism, and about 40% of them are between 21 and 30 years old, and have a high level of purchasing power.
An analysis of consumer interests and preferences in Costa Rica, compiled by CentralAmericaData's Trade Intelligence Unit, provides interesting results on the characteristics of people who express an interest in travel. [GRAFICA caption="Click to interact with graphics]
×
3873Government Procurement Opportunities in the region
español
3873
