Travel Agencies: Evolving to Survive

The rise of the Internet as a means of organizing and booking travel is generating headaches for companies in the sector, which agree that the strategy should be to focus on marketing complete packages in very specific market niches.

Thursday, January 16, 2020

The difficult financial situation that the agency Viajes Colon is going through in Costa Rica is just one example of the problems that have affected travel agencies for several years.

As a result of the fall in its income, Viajes Colón has been making an adjustment to its operations since the second half of 2019. The measures include obtaining funds, through the sale of part of its assets, to cover its tax debts, outstanding contributions to the Costa Rican Social Security Fund (CCSS) and delays in the payment of last year's Christmas bonuses.

You may be interested in "Tourism and Travel: Consumer Interests and Preferences"

This situation is reported shortly after the closure of Destinos TV, which was announced by the firm in mid-May 2019, when a bankruptcy petition was filed with the San José Bankruptcy Court.

Decades ago the business model was profitable with the sale of airline tickets, however, that has changed. Regarding current trends, Rónald Álvarez, explained to that "... on a global scale, if you look in magazines and news at an international level, in the East and Europe many people go back to the agencies. There was a sort of 'I do it alone' trend and now it has been reversed."

According to Federico Solano, marketing director of Horizontes, the situation is "... difficult because the traditional value chain (travel agency, wholesalers, hotel and other services) has changed, now with online platforms direct business is done and customers themselves come to them. But the vision of adapting to the market is what keeps you going."

There is a market niche, which is a large percentage of tourists, who require the services of a specialist to put together their trips, says Solano.

Do you need more information about your business sector?

Request more information:

this site is protected by reCAPTCHA and Google's privacy policy and terms of service.
Need assistance? Contact us
(506) 4001-6423

CentralAmericaData is the leading B2B market research company in Central America. We specialize in compiling, validating and analyzing data from the economic activities in Central American and South American countries, along with Mexico. We provide our clients and companies with presence in the region relevant information to define business strategies and make adequate decisions. Learn more about our services here

More on this topic

Nicaragua - El Salvador Business Tourism

June 2017

On June 29, Nicaraguan entrepreneurs will be visiting San Salvador to meet with travel agencies and tour operators in order to explore business opportunities.

The objective of the Nicaraguan Tourist Entrepreneurs Projection (Preturnic), which is organizing the activity, is to improve the promotion of Nicaragua as a tourist destination in the neighboring country, and generate alliances with travel agencies, car rental companies and hotels, among others.

Regional Meeting of Travel Agencies in Panama

March 2017

On April 26 and 27 companies dedicated to corporate travel management will be taking part in conferences and business meetings in Panama City

ViajesCorp Americas is an academic event that promotes professional training and specialization of the corporate travel sector and its primary objective is to promote and increase the maturity of the association and corporate market in America.

Vacation Rentals in Panama

July 2012

Renting homes for a few days as an alternative to traditional hotel accommodation for tourists, is a growing trend all over the world and Panama is no exception.


In Panama City, the phenomenon is also being driven by the widespread availability of apartments built and purchased as an opportunity to gain profit from resale, which the current market stagnation has left unoccupied.

Spanish Firm El Corte Inglés Launched in Panama

June 2012

Attracted by the country's economic growth from the Canal, the Spanish group will start by setting up a travel agency in the Trump Ocean Tower.

In the short term, the Spanish retail giant will open a travel agency in the luxurious Trump Ocean Tower in the capital. In the long term, it could build a shopping center.

 close (x)

Receive more news about Hotels, Transportation and Travel

Suscribe FOR FREE to CentralAmericaDATA EXPRESS.
The most important news of Central America, every day.

Type in your e-mail address:

* Al suscribirse, estará aceptando los terminos y condiciones

Looking for Importers and distributors of furniture

Mexican manufacturer of office furniture seeks importers and distributors interested in dealing their products in Central America.
PM Steele is a 100% Mexican company, with more than 67...

Stock Indexes

(Apr 6)
Dow Jones
S&P 500


(Feb 14)
Brent Crude Oil
Coffee "C"