Traditional Channel: How to Increase Profitability?Determining if the highest possible profitability is being obtained at each point of sale and if the establishments with the greatest billing potential are being reached, is part of what can be solved with geomarketing solutions.Wednesday, April 14, 2021
Through Big Data management techniques, it is possible to collect, validate and analyze large volumes of information for all types of points of sale, such as convenience stores or grocery stores that operate in Central American countries.
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How to Increase Customer Dwell Time?August 2021 Customer dwell time is an analysis that should be closely monitored to capitalize on the full potential of each point of sale, indicating greater customer satisfaction. How to Boost Sales with Artificial IntelligenceAugust 2021 New data management methodologies now allow retailers to take advantage of even the smallest piece of information to generate valuable insights that help optimize their marketing and customer loyalty strategies.
How to Identify the Most Profitable Retailers?April 2021 Analyzing the offerings of a supermarket, department store or convenience store and examining what type of consumers frequent those establishments is key to establishing which chains a company's products should be present in to increase their profitability. Geomarketing: Real Success StoriesFebruary 2021 Making decisions based on models that collect sociodemographic information of the area, characterizing the commercial environment of the possible locations of new stores and including data on the tastes and preferences of potential customers, reduces the risks of investments in the opening of new points of service.
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