Traditional Channel: Business Figures

In Costa Rica, 2,220 grocery stores are reported to operate in different parts of the country, generating about $820 million in revenue, and 80% of their customers are located within a 1.5 kilometer radius.

Monday, May 13, 2019

Nacion.com reports that according to a study of the Fundes organization, in 2018 in Costa Rica there were 2,224 traditional grocery stores, and that most of the stores operate up to 14 hours a day and 80% of their customers live within a 1.5 kilometer radius of their location.

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In Costa Rica, digital platforms have been developed that gather information from grocery stores in order for supplier companies to access updated data on the type of consumer being served at sales points and their demographic environment.

See "Where Are the Consumers?"

Regarding the profile of consumers in Costa Rica, figures from CentralAmericaData indicate that between 14% and 17% of people who move from one point of the GAM to another during the day do so in an area of 31 km2, limited to the West by the Parque de la Sabana, to the North by Tibás, to the East by San Pedro and to the South by the Parque de la Paz, and surrounding areas.

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The Value of Knowing Where Our Customers Are

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The Mega Mall is a sales point in San Pedro Sula, Honduras, which holds a captive market of more than 78 thousand people, which can be covered with home delivery just five minutes away by car.

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Commercial Metamorphosis: Where are the Consumers?

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In CentralAmericaData we developed a geomarketing tool based on interactive isochronous maps, through which you can identify where people are and what characteristics they have as consumers. The map incorporates, for any Central American country, the variables population, income and average monthly expenses. With this information, it is possible to identify potential clients and define promotional strategies accordingly, or also explore home delivery times from any sales point.

Retail: Traditional Channels and Consumption Patterns

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The restrictions on mobility decreed in the region open up new opportunities for sales points such as small self-service shops, grocery stores and corner shops, which can make use of home delivery service schemes to boost their sales in this context.

In the current context of health crisis, large supermarket chains have implemented safety and hygiene protocols, which force consumers to assume long waiting times to do their shopping.

Hardware Stores: Business in Central America

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In the region there are nearly 4,000 retail points of sale of hardware products, 45% of which are concentrated in Guatemala and Costa Rica.

Analysis by the Business Intelligence Unit at CentralAmericaData yields interesting results about hardware stores function and where they are located in Central American countries.

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