Through a system that monitors in real time changes in consumer interests and preferences in Central American countries, developed by CentralAmericaData, it is possible to project short and long term demand trends for the different products, sectors and markets operating in the region.

For this piece of information, we analyzed the trend that shows the number of Internet searches and mentions in conversations in the digital environment associated with the topic "toys", made by consumers in Central American countries.

In Guatemala, El Salvador and Panama, the increase in interest in this topic began to be reflected as of March 22nd, in all three cases. In Honduras, the number of searches in the digital environment began to rise on April 5th.

The interactive system points out that in the case of the Costa Rican market, since March 29th there has been a considerable growth in the trend of interest in toys.

During the first week of November, in all Central American markets the amount of searches through the Internet continued to rise.

This tool for monitoring the interests of consumers in any country in the region allows companies to project demand trends and anticipate the changes that will occur in the various sectors and categories of products and services. This information system allows tracking of any product or category, resulting in an extremely valuable input for making business decisions in the new commercial reality.

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