Toy Store Expands in El Salvador

With a $ 7 million investment, "Juguetón", opened its third store in the country.

Wednesday, November 24, 2010

The branch is located in front of the Redondel Masferrer and has 1,500 square meters of constructed space, including parking for 100 vehicles.

Anna de Borja, vice president of the firm, told "in the coming days we will also install a 'Playzone', which specializes in video games and a 'The Coffee Cup' shop. In March of next year 1.5 million dollars will be invested in building a shop offering a broad portfolio of products for entertainment, clothing and baby care."

More on this topic

El Salvador: Bebé Mundo Franchise Enters Market

April 2011

The company, which originated in Ecuador, will invest about $2 million and has already generated more than 80 new jobs.

The Salvadorans will now have a new option for buying clothing and specialty items for babies and toddlers. The Latin-American chain BebéMundo decided to invest in the country with the construction of the first store of this franchise.

Chain Store Invests $ 8 Million in Guatemala

February 2011

As part of its expansion plan, Cemaco will open three new stores in 2011.

On March 18 it will open a new store at the Mall Flores del Lago.

Maria Fernanda Jaramillo, executive vice president of the company, told Prensa Libre that "an express format will be created by the middle of this year at the Avenida de las Américas, in area 13.... The expansion plan also includes opening a store on route to the Atlantic...".

Sears To Open In El Salvador

October 2010

Managed by Grupo Carso, the department store chain will open its first unit by the end of the year.

The store opening in El Salvador will be the first outside the United States and Mexico driven by Grupo Carso. reports that, "Sears will be another department store run by Mexican firm Grupo Carso, which president is tycoon Carlos Slim.

Jugueterías Toys Expands in Costa Rica

June 2009

The chain has just invested $3 million in two new locations and it is planning the construction of two more stores for the coming months.

In December, Juguetrías Toys opened a store of 400 square meters in Escazú. For June 25th, the business has planned the inauguration of an exhibition room that was constructed along with a storage space of 7,000 square meters, which required an investment of $1.6 million.

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