Toy-Maker Alex Enters Guatemalan Market

The American toy company enters the Guatemalan market with the opening of a commercial location at Plaza Fontabella.

Tuesday, February 17, 2009

Cristóbal Véliz in his article published in writes: "The company projects that between April and May they will open a second branch office of the Alex Store, which will be located in the Eskala Roosevelt shopping center, which will be having a grand opening soon. In addition, it is anticipated that the franchise will expand to El Salvador and, subsequently, to Honduras, Costa Rica and Panama."

More on this topic

GAP Comes to Panama

February 2012

The GAP clothing chain will open its first store in Panama in late February.

This opening in the new phase of Albrook Mall, marks the start of expansion into Central America and the Caribbean.

The company plans to open two more stores this year in Panama, one in Metromall and one in Multiplaza.

Chain Store Invests $ 8 Million in Guatemala

February 2011

As part of its expansion plan, Cemaco will open three new stores in 2011.

On March 18 it will open a new store at the Mall Flores del Lago.

Maria Fernanda Jaramillo, executive vice president of the company, told Prensa Libre that "an express format will be created by the middle of this year at the Avenida de las Américas, in area 13.... The expansion plan also includes opening a store on route to the Atlantic...".

Cemaco Stores Expands in Costa Rica

November 2010

With a $ 5 million investment the company opened its fifth store at Paseo de las Flores shopping center.

With an area of 4,000 meters, the store includes three concepts: Cemaco Home, Bebemundo and Jugueton.

"The opening of this outlet generated at least 80 new jobs. This represents a considerable benefit considering we have had a year marked by high unemployment rates," noted Marianela Beltrán, marketing coordinator of Cemaco to

Toy Store Expands in El Salvador

November 2010

With a $ 7 million investment, "Juguetón", opened its third store in the country.

The branch is located in front of the Redondel Masferrer and has 1,500 square meters of constructed space, including parking for 100 vehicles.

Anna de Borja, vice president of the firm, told "in the coming days we will also install a 'Playzone', which specializes in video games and a 'The Coffee Cup' shop.

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