Tourism and Travel: Consumer Interests and Preferences

In Costa Rica, 5% of people who show interest in traveling are attracted by adventure tourism, and about 40% of them are between 21 and 30 years old, and have a high level of purchasing power.

Tuesday, May 14, 2019

Travel: Interests and preferences in Costa Rica

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An analysis of consumer interests and preferences in Costa Rica, compiled by CentralAmericaData's Trade Intelligence Unit, provides interesting results on the characteristics of people who express an interest in travel. [GRAFICA caption="Click to interact with graphics]

Explore data in the interactive display.

The population with the highest average income in the country shows interest in adventure tourism, air travel, theme parks, car rentals, cruises and lakes. When each segment is analyzed, 5% of the population shows interest in theme parks, and of this group of consumers, 75% are between 21 and 45 years old.

5% of the population is interested in air travel, and 40% of these consumers are between the ages of 31 and 45.

On the other hand, the analysis reveals that the population with the lowest consumption capacity is interested in mountain tourism, nature destinations and beaches.

When analyzing the population in general, 12% of the total shows interest in beaches, and 70% of that segment is between 21 and 45 years old. On the other hand, 9% of the total consumers in the country are interested in mountain tourism, and of this group, 36% are between 21 and 30 years old.

In the case of nature destinations, for example, 14% of Costa Ricans report interest in this type of places, and of that portion of the population, 34% are between 31 and 45 years old.

CentralAmericaData provides information on the interests, preferences and characteristics of consumers in Central American countries. Through the combination of sociodemographic variables, mining methods and macrodata analysis, we can identify patterns of consumer behavior in any market.

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