An analysis of consumer interests and preferences in Costa Rica, compiled by CentralAmericaData's Trade Intelligence Unit, provides interesting results on the characteristics of people who express an interest in travel. Click here to interact with graphicsClick here to interact with graphics

Explore data in the interactive display.

The population with the highest average income in the country shows interest in adventure tourism, air travel, theme parks, car rentals, cruises and lakes. When each segment is analyzed, 5% of the population shows interest in theme parks, and of this group of consumers, 75% are between 21 and 45 years old.

5% of the population is interested in air travel, and 40% of these consumers are between the ages of 31 and 45.

On the other hand, the analysis reveals that the population with the lowest consumption capacity is interested in mountain tourism, nature destinations and beaches.

When analyzing the population in general, 12% of the total shows interest in beaches, and 70% of that segment is between 21 and 45 years old. On the other hand, 9% of the total consumers in the country are interested in mountain tourism, and of this group, 36% are between 21 and 30 years old.

In the case of nature destinations, for example, 14% of Costa Ricans report interest in this type of places, and of that portion of the population, 34% are between 31 and 45 years old.

CentralAmericaData provides information on the interests, preferences and characteristics of consumers in Central American countries. Through the combination of sociodemographic variables, mining methods and macrodata analysis, we can identify patterns of consumer behavior in any market.

More on this topic

Computers & Accessories: What Do Guatemalans Want?

July 2019

The population with the highest average incomes in the country shows interest in accessories such as computer memory, and in issues related to network storage and servers.

An analysis of the interests and preferences of consumers in Guatemala, compiled by the Trade Intelligence Unit of CentralAmericaData, provides interesting results on the preferences and tastes of people who express interest in different types of computers and their respective accessories. [GRAFICA caption="Click to interact with the graphic"]

Fitness and Wellness: Interests and Preferences

June 2019

In Guatemala, 5% of consumers are interested in training with weights, and almost 60% of them are between 15 and 30 years old, and have a high level of purchasing power.

An analysis of consumer interests and preferences in Guatemala, compiled by CentralAmericaData's Trade Intelligence Unit, provides interesting results on the preferences and interests of people who indicate a preference for certain fitness and wellness activities. [GRAFICA caption="Click to interact with graphic"]

Beverages: Which Ones Do Consumers Prefer?

June 2019

In Guatemala, 12% of consumers are interested in wines, and almost half of them are between 21 and 30 years old, and have a high level of purchasing power.

An analysis of consumer interests and preferences in Guatemala, compiled by CentralAmericaData's Trade Intelligence Unit, provides interesting results on the preferences and tastes of people who are interested in the different varieties of alcoholic and non-alcoholic beverages. [GRAFICA caption="Click to interact with graphic"]

Pet Market: More than Just Cats and Dogs

May 2019

In Costa Rica, the population with the highest average income shows interest in rabbits, reptiles and horses, and two out of ten consumers show interest in birds as pets.

An analysis of consumer interests and preferences in Costa Rica, compiled by CentralAmericaData's Trade Intelligence Unit, provides interesting results on the characteristics and people who show interest in pets. [GRAFICA caption="Click to interact with graphics]