Tourism Promotion Campaign

In Panama, companies in the industry created a promotion fund "in kind" that will contain hotel, tour and airfare discounts.

Thursday, May 7, 2009

The measure agreed to by the Panamanian Chamber of Tourism (Camtur) seeks to address the decline in tourists entering the country due to the global economic crisis.

According to, "This initiative will combine proposals agreed to last week to offer incentives to travel agents who sell Panama as a destination or to convention organizers so they will hold their events in the country."

While the industry obtained positive first quarter results, entrepreneurs began to feel the impact of the crisis in April and May.

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More on this topic

Panama's Tourism Promotion Strategy

December 2010

Insights into the country's strategy for promoting itself as a touristic destination and for improving its tourism infrastructure and services.

Although the major tourist markets for Panama are still Latin America and the United States, for 2011 the National Tourism Authority has decided to focus promotional efforts in Europe.

Panamanian Tourism Negotiates Promotion with Iberia

August 2010

The country's tourism authority and the Spanish airline are in discussions for a $4 million shared publicity agreement.

The contract, which could be signed this week, will promote the country in Europe as a tourist destination and consolidate the direct flights operated by the carrier to Panama.

Tourism Down Less than Expected

April 2009

In Costa Rica, the business sector expected a greater drop in the level of reservations for this past Easter.

The study "Perceptions of Costa Rican Tourism Entrepreneurs on the Effects of the Economic Crisis on the Tourism Industry" conducted by the National Chamber of Tourism shows that 71.2% of the entrepreneurs in the sector who in March had projected a decrease in reservations for Easter Week with respect to 2008, only 51.7% still believe that reservations were lower."

Optimism from Panamanian Hoteliers Facing the Crisis

February 2009

Jorge Loaiza, President of the Panamanian Association of Hotels, believes that the sector will not suffer much from the crisis.

In an interview with La Estrella de Panama, the businessman shared his expectations about the economic crisis and his perspective on the state of the Panamanian tourist sector.


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