The "Panama Stopover" campaign aims to take advantage of the competitive advantages that the country has, encouraging tourists who are in transit in the country to include in their itinerary an extended stop, which could be up to seven days at no additional cost in the airfare.

See "Tourism in Panama: Revenues Up 3% in 2018"

Pedro Heilbron, CEO of Copa Airlines, told Elcapitalfinaciero.com that they want "... to take advantage of the wide connectivity offered by our hub of the Americas, to captivate tourism travelers in connection with Panama's tourist attractions and cultural richness."

The article adds that "... As part of the new Panama Stopover program, Copa Airlines, the Tourism Promotion Fund (Promtur) and the Panama Tourism Authority (ATP) will work together with the country's guilds, hoteliers and tour operators to consolidate an attractive tourism proposal that is of interest to transit travelers."

Official reports state that in 2018 reached the country 2.48 million tourists, who made expenditures of $4,605 million, exceeding by 3.3% what was recorded in 2017.

Source: elcapitalfinanciero.com

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Copa Airlines and the Tourism Authority of Panama have joined forces in order to position Panama as a tourist destination in countries like Brazil, Colombia and Mexico.  

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The campaign seeks to convince transit passengers to stay in Panama for a couple of days.

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"Annually, about 2.5 million passengers use the Tocumen airport as a connecting point for travel to other destinations.