Tourism: Optimism for a New Advertising Campaign

As part of the new international advertising campaign, the tourism sector in Panama expects visitor arrivals to increase by 125,000 tourists per year, who could generate annual revenues of close to $100 million.

Monday, October 28, 2019

The "Panama Stopover" campaign aims to take advantage of the competitive advantages that the country has, encouraging tourists who are in transit in the country to include in their itinerary an extended stop, which could be up to seven days at no additional cost in the airfare.

See "Tourism in Panama: Revenues Up 3% in 2018"

Pedro Heilbron, CEO of Copa Airlines, told Elcapitalfinaciero.com that they want "... to take advantage of the wide connectivity offered by our hub of the Americas, to captivate tourism travelers in connection with Panama's tourist attractions and cultural richness."

The article adds that "... As part of the new Panama Stopover program, Copa Airlines, the Tourism Promotion Fund (Promtur) and the Panama Tourism Authority (ATP) will work together with the country's guilds, hoteliers and tour operators to consolidate an attractive tourism proposal that is of interest to transit travelers."

Official reports state that in 2018 reached the country 2.48 million tourists, who made expenditures of $4,605 million, exceeding by 3.3% what was recorded in 2017.

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More on this topic

Panama to be Promoted as Tourist Destination

May 2013

Copa Airlines and the Tourism Authority of Panama have joined forces in order to position Panama as a tourist destination in countries like Brazil, Colombia and Mexico.  

Capital.com.pa reports that "this partnership will design a campaign entitled “Panamá Es Posible” (Panama is Possible), which will be made available online and in offline media, as well as being put into the hands of wholesalers in the region who will promote the country and its main tourist attractions through promotional packages with added value. "

Panama Presents FITUR 2013

January 2013

The Tourism Authority has destined $2.2 million to promote the country in the next edition of FITUR, from January 30 to February 3, in Madrid, Spain.

Looking to attract tourists from the European market, the Panamanian will be made up of fifteen companies representatives from the hospitality sector, tour operators, travel agencies and the airline Copa.

Tourism Wholesalers From Brazil Tour Panama

October 2012

A group of 140 wholesalers arrived in Panama as part of an agreement between the airline Copa and the Tourism Authority of Panama.

"In addition to the sights of the capital city, Brazilian operators toured Bocas del Toro where they saw the attractions of this province.

Apart from the flights offered by Copa Airlines in October charter flights will start arriving from Brazil", reported Pensa.com

Panama will Launch "Stop Over “Campaign

January 2011

The campaign seeks to convince transit passengers to stay in Panama for a couple of days.

The Tourism Authority has already submitted the project to Copa Airlines and is negotiating with tour operators and hotels for special rates for those who choose to stay.

"Annually, about 2.5 million passengers use the Tocumen airport as a connecting point for travel to other destinations.

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