Tourism: North American Advertising Campaign

In a context of a drop in the number of tourists arriving in the Dominican Republic, the authorities announced that they are implementing a new campaign to reposition the destination, which will be focused on the U.S. market.

Monday, December 2, 2019

The campaign is implemented in the midst of a contraction in the number of visitors who arrived, because according to official figures from the Central Bank of the Dominican Republic, between January and October 2018 and the same period in 2019 the number of tourists who arrived in the country reported a 1.2% drop, behavior that contrasts with the increases recorded years ago.

You may be interested in "Tourism and Travel: Consumer Interests and Preferences"

From the Ministry of Tourism statement:

December 2, 2019. The Ministry of Tourism (MITUR) launched its new campaign of repositioning the Dominican destination and the incomparable experience of vacationing in the Dominican Republic through the experiential tourism of travelers: "The Real DR" (La Verdadera RD).

This is part of a comprehensive marketing campaign that invites travelers to discover the Dominican Republic through statements, stories and testimonies of real tourists. The Ministry of Tourism shifts the message to content focused on tourism testimonials, third-party promotion and strategic brand alliances.

The same evidence that the Dominican Republic is a safe and paradisiacal destination. MITUR developed and launched #TheRealDR, a comprehensive marketing and communication campaign focused on a six-pillar approach: Advertising, Public Relations, Social Media, Celebrity Marketing, Trade marketing and paid internet search and search engine marketing.

Read full statement (In Spanish).

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From a statement issued by the INGUAT:

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From a statement issued by the Ministry of Tourism of El Salvador (MITUR):

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