Tourism: New Strategy in Guatemala

Through a strategy that will be implemented in the coming years, the authorities seek to position the country as a gastronomic destination by 2026.

Wednesday, December 11, 2019

According to the National Gastronomic Tourism Strategy for the period from 2019 to 2025, to be implemented by the Guatemalan Institute of Tourism (INGUAT), the country will work in four axes.

You may be interested in "Tourism and Travel: Consumer Interests and Preferences"

Prensalibre.com reviews that "... The strategy will be developed through the strengthening of tourism, by coordinating and integrating Guatemala as part of the World Gastronomic Tourism Forum. The second axis is to strengthen and diversify the offer, establishing gastronomic tourism routes and work together with municipalities by presenting gastronomy in markets, among other actions."

The article adds that "... The third axis is business development with the support of cooks, chefs and issuance of restaurant certifications. And the fourth is the positioning of the country's image as a tourist destination."

There are many opportunities to take advantage of, because according to data from Inguat, only 37% of visitors who come to the country taste the national cuisine.

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More on this topic

Guatemala: $5 million for Tourism Promotion

June 2018

To encourage the arrival of more tourists, the Inguat will be investing the funds in a new advertising campaign, which will target the markets of North America, South America and Europe.

With the aim of reactivating the flow of tourists into the country, which suffered a slowdown after the disasters caused by the eruption of the Volcán de Fuego, the Guatemalan Tourism Institute (Inguat) will be implementing a campaign that will have a reach of 120 million people in the markets of the United States, Canada, Mexico, Colombia, Germany, France, Italy and the United Kingdom.

2013 Tourism Promote Plan in Guatemala

April 2013

The Guatemalan Tourism Institute plans to spend $1 million on online campaigns to promote Guatemala as a tourist destination.

According to Peter Duchez, director of the Guatemalan Institute of Tourism (Inguat), as time passes Guatemala must be promoted online, as 95% of the decisions taken by tourists are based on the Internet.

Guatemala Launches Tourism Campaign

April 2011

The initiative is supported by the participation of more than 60 companies in the tourism sector.

The 'Antigua Vívela' campaign seeks to highlight the values of the people living in Antigua, a popular Guatemalan tourist destination.

"The aspects of this city-brand that stand out are peace and cultural wealth, the urban and natural landscape, its traditions and its arts and crafts," comments the article in Elperiodico.com.gt.

Central America relaunches its brand

December 2008

The Isthmus decided to relaunch the "Central America, so small, yet so big" brand and to strengthen its promotion as a multi-destination region for tourists.

The promotion includes the brand and pictures from each country that will be placed at the various airports.

Even though each country will have its own brand, they are seeking to position Central America as an area which offers a diversity of destinations and activities, said the aid to the director of the Guatemalan Institute of Tourism (Inguat), Carlos Haase.

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