Tourism: New Strategy in Guatemala

Through a strategy that will be implemented in the coming years, the authorities seek to position the country as a gastronomic destination by 2026.

Wednesday, December 11, 2019

According to the National Gastronomic Tourism Strategy for the period from 2019 to 2025, to be implemented by the Guatemalan Institute of Tourism (INGUAT), the country will work in four axes.

You may be interested in "Tourism and Travel: Consumer Interests and Preferences" reviews that "... The strategy will be developed through the strengthening of tourism, by coordinating and integrating Guatemala as part of the World Gastronomic Tourism Forum. The second axis is to strengthen and diversify the offer, establishing gastronomic tourism routes and work together with municipalities by presenting gastronomy in markets, among other actions."

The article adds that "... The third axis is business development with the support of cooks, chefs and issuance of restaurant certifications. And the fourth is the positioning of the country's image as a tourist destination."

There are many opportunities to take advantage of, because according to data from Inguat, only 37% of visitors who come to the country taste the national cuisine.

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Guatemala: $5 million for Tourism Promotion

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To encourage the arrival of more tourists, the Inguat will be investing the funds in a new advertising campaign, which will target the markets of North America, South America and Europe.

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