Tourism: New Reality, New Challenges

Attracting executives, pensioners and people willing to work remotely from Costa Rica, who extend their stay in the country for long periods, are some of the business opportunities that businessmen have detected in the current commercial scenario.

Thursday, June 25, 2020

Although the sector is practically in the zero season, since the outbreak of covid-19 Costa Rica closed the borders to tourism, and during April and May there were practically no visitors to the country, the businessmen are beginning to prepare themselves to face the new commercial reality that arose from this abrupt change in the ways that people relate to each other on a global level.

See "Travel Agencies: Interest in Central America"

In order to reactivate the sector and take advantage of the opportunities offered by the new business scenario, it is not an option to wait for the tourism industry to return to normal before the covid-19, since the companies in the sector will have to reinvent themselves and will have to bet on new market niches.

Ruben Ancon, president of the National Chamber of Tourism (Canatur), told that "... It is very likely that, given the good image that Costa Rica has earned with the management of the coronavirus, we can encourage many executives from a high-income niche, which may even recover in Costa Rica or work. The entry permit is given for three months without much trouble and can work, vacation or recover in Costa Rica."

Also see "Tourism and Travel: Consumer Interests and Preferences"

According to local laws, people with a tourist visa can stay up to three months in the country, however, they can apply for a permit to access a temporary residence that has a duration of two years, said the Directorate General of Migration and Foreign.

For Javier Pacheco, president of the Costa Rican Chamber of Hotels (CCH), should take advantage that "... 'there is a trend in the big cities of the United States, where high level people are leaving them. Since Costa Rica has a very good brand positioning, as well as the good management of the Ministry of Health, one, two or three month packages can be offered."

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