Along with the Tourism Law, the new offices of the institution and the publicity campaign, the preparation and execution of a Master Plan for Tourism was one of the strategic objectives established by the Ruben Blades administration of the Tourism Authority of Panama (ATP).

The plan defines 8 regions with 26 tourist destinations.
In order to reach the objectives set forth, the Master Plan contemplates the execution of 21 programs and 72 subprograms.

The programs, which require a total investment of $741.1 million, are divided into three main strategic groups: marketing programs, development and construction programs and transversal management.

Source: Prensa.com

More on this topic

Atlapa Remodeling to Cost $2.5 million

April 2012

The foreseen work includes changing the carpets, installing new lighting and repairing the roof of the convention center.

Refurbishing the Atlapa convention center will cost about $2.5 million this year. It is the most ambitious of three projects that will absorb 75% of the budget approved in 2012 for the tourism master plan (2007-2020) which totals $4.1 million.

Panama: Tourism Law comes into effect

February 2009

The creation of the National Tourism Fund and the adoption of a hotel classification system are some of the provisions that have been established.

Roberto Gonzalez writes in article published on Prensa.com, "One of the measures that was most expected by the private sector was the creation of Fonatur, a trust fund from which the resources for promotion campaigns, the execution of the Tourism Master Plan and the Project Management office will be obtained.

Panama betting on tourism in 2009

January 2009

In the face of the global financial crisis, the government and private sector are betting on tourism which promises to exceed $2 billion in earnings for 2009.

Laestrella.com.pa reports: "The president of the Panama Chamber of Tourism, Jaime Capuzano, highlighted that there are several important tourism projects in development, and said that 'the most important' is the execution of the 2020 Tourism Master Plan, which is considered to be the pillar for development in the country in this sector.

Panama: Last phase of Tourism Master Plan

August 2008

The document prepared by the Spanish consulting firm which won the contract, Tourism and Leisure, will arrive in Panama one month earlier than expected

The document will be analyzed by the Master Plan Follow-up Committee and presented to the World Tourism Organization, which collaborated in the design of the program.