Tourism: Growth Goals in Panama

The Tourism Promotion Fund has the aim of increasing by 100 thousand the number of visitors that annually arrive in the country, a rise that would be determined by the development of advertising campaigns in five areas.

Wednesday, June 19, 2019

In 2018, the entry of tourists through the main ports of entry to the country was 2,480,190, according to official figures. Therefore, the arrival of 100,000 more tourists would be equivalent to a 5% annual increase.

See "Tourism in Panama: Revenues Up 3% in 2018

Liriola Pittí, manager of the Tourism Promotion Fund, explained to that "... since last August the institution exclusively in charge of the promotion and marketing of Panama as a tourist destination abroad. Our annual projection is to increase the number of tourists by 100,000 people."

Pitti added that "... There are 5 areas that we have defined to develop intensely with different campaigns, according to target markets: congresses and conventions; adventure and nature; sun and beach; history and culture; Panama City: gastronomy, art and shopping."

Panamanian authorities state that the country received $4.605 million in expenses incurred by visitors during their stay in the country from January to December 2018, a 3.3% increase over the same period in 2017.

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