Tour operators seek to consolidate a regional brand

"The colonial and volcanic route" which covers all the countries on the Isthmus is one of the first fruits of the recently formed Federation of Tour Operators Associations.

Tuesday, September 9, 2008

Representatives from the tourism entity met yesterday in Guatemala during the II Encounter of Central American Tour Operators to study in depth each one of the geographical destinations, as well as to define strategic business alliances.
The package which also includes hotel, food, and transport will also seek to get TACA airlines to participate and offer special air rates that are not only cost-effective but attractive.

More on this topic

NO to Multi-Destination Tourism

December 2011

Central American governments have no interest in creating tourism packages that include destinations in different countries.

According to an article in, so said the tourism minister of Panama, Salomón Shamá, noting that "tourism ‘is the new cold war' between countries, and he stressed that it is not true that countries would share the foreign currency generated by international tourism. "

Taca Betting on C.A. Tour Packages

July 2009

"TACA Vacaciones" (TACA Holidays), is a new program looking to foster the vacation market through "all inclusive" packages.

"TACA Vacaciones" packages are designed by wholesale tour operators from the countries of the region, under an "all inclusive" model: air ticket, hotel, ground transportation and in some cases, food and tours.

El Salvador Looks to Attract More Tourism

March 2009

The Ministry of Tourism signed a cooperation agreement with TACA airlines which includes vacation packages, advertising actions and marketing cooperation.

Daniel Choto wrote in "They will look to develop new products with the vacation packages so that tourists can have a travel plan which includes specific destinations, lodging and routine to be carried out which will be done through the TACA-Holidays Program in the United States, Central America, Mexico and South America. Marketing actions will include product creation, event participation and attendance of international vacation and business tourism fairs in which El Salvador is seen as having a lot of potential.”

Central America promoted as tourist destination

October 2008

Countries in the region are trying to sell themselves as a tourism "multi-destination" under the banner "Central America, so small...yet so big,"

However, they still have some weaknesses to work on in order to strengthen this economic activity such as greater public investment for tourism promotion and integrating the various tourism offers such as volcanoes, beaches, colonial cities, Ricardo Martinez, Honduran tourism director, pointed out.

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