Top Brands in El Salvador

Colgate leads with 88.4% of consumer preference, followed by Pollo Campero (62%), Coca Cola (61.7%), Magia Blanca (55.1%), Super Selectos (53.3%), Xtra (52.3%), Sony (48.2%) and Gilette (47.3%).

Tuesday, April 20, 2010

LPG Datos teamed with El Economista to conduct a brand preference study in El Salvador. It compiles the results of 10 different surveys conducted over the past three years. Its results were published in, listing the 15 brands preferred by Salvadoran consumers.

To the aforementioned, we must add Kellogg’s (41.8%), Xedex (40.5%), Taca (39.8%), Cristal (39%) and Axión (37.2%).

More on this topic

Brands: Advertising in the Age of Confinement

June 2020

With the reduction of advertising budgets, companies must invest in advertising on social networks, which must be complemented by organic traffic derived from content created on digital platforms.

The outbreak of covid-19 transformed the ways in which Central American consumers behave, as quarantines and measures of restriction and social isolation decreed by governments, generated abrupt changes in purchasing habits and product search.

Brands and the New Market Rules

June 2020

Assessing the company's value proposition and conveying it properly, as well as adapting quickly to the current business environment to create bonds of trust with customers, are part of the challenges that brands must face to survive.

According to experts on issues related to marketing and branding, the severe home quarantines decreed by the Central American governments due to the outbreak of covid-19, has imposed new habits to consumers.

Private Brands Have 50% of Market in Europe

June 2014

Private brands, also known as intermediaries or retailers, are being increasingly sought out in developed markets such as those in European countries.

From a press release issued by the Foreign Trade Office (Procomer):

A study by the consultancy company Nielsen in 2013 for the Yearbook of Private Label Manufacturers Association (PLMA) shows that private brands increased their share in 18 of the 20 European countries analyzed, which led to them being the most popular and demanded by consumers.

Investing in Brand Awareness

February 2010

Brand can become a refuge for consumers, especially at times of crisis, when they are most distrustful.

“Brands are containers, which may include all the messages that consumers communicate to their relevant social groups”.

Victor Donaire, marketing specialist, explains the rationale behind investing permanently in brand awareness, and that it may be convenient to increase it at times of crisis.

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